Yesterday, I posted 2000th post on ‘Beyond This Life, my first blogging platform.

In over six years, since I started writing in organized way – since then, I have diversified my content platforms – starting other blogs and a complete website last year – but so far, ‘Beyond This Life’ has been the only omnibus place.

And though, I had not planned it, it came on October 2, on birth anniversary of Mohandas Karamchand Gandhi or Mahatma Gandhi or Bapu.

I see my writing endeavors as an ongoing journey. I write extensively and as people say – quite prolifically – and completing a milestone point on this journey on the day I was writing on my best ideal from the contemporary political world – from the modern political history of the world – was a pleasant chance event.

I have learnt to celebrate myself – I enjoy going within – and I do so all the time. I feel it’s the best remedy to coexist with life. But on some days, with reasons like this, you feel special about yourself – and no doubt, my ‘celebration’ was charmed by this chance occurrence.

I started with first post on ‘Beyond This Life’ on July 1, 2009 and completed six years on July 1 this year – the day that I celebrate with ‘myself’ as my ‘blogging day’. In these six years, I have shaped three more blogs and one professional looking website that is my personal web journal.

I write on and about everything that clicks me. My posts include analytical write-ups, research based write-ups, social writings, life experiences, satires, fiction, poetry and photography.

The good thing about it is – that I feel after six years – that my flow is free of targets and goalposts. I had not thought of what I would write about next when I had started ‘Beyond This Life’, and I still don’t plan what I would post next. I just try to maintain the continuity with a ‘daily rhythm’ to satisfy my urge.

Yes, when you walk on a journey, you have different stages when you reflect back on to take stock to look further. For me, the correlating wavelength is the body of writing that I have been able to put together – some of it online and most of it offline.

I do not have plans on what I would write next – beyond my thought process hinged on this ‘beautiful coincidence – my 2000 posts on 2nd October – the day that now the world observes as the ‘International Day of Non-Violence’ – in a rightful spirit to pay tribute to the great who became ‘the universal conscience of humanity’.

It was indeed a day of doubled up joy for me.

Beyond This Life

©/IPR: Santosh Chaubey –


Mahatma Gandhi will always remain great because he was one among us – and he will always remain ‘the one’ among us.

And for that reason – and for that reason alone – October 2 will remain the universal day of humanity – not just in India – but across the world.

And the world is celebrating this spirit – the UN has declared October 2 – the birth anniversary of the Mahatma – as the ‘International Day of Non-Violence’.

The movement was initiated in 2004 and the UN had adopted it in 2007. The UN page on the day says – “The International Day is an occasion to “disseminate the message of non-violence, including through education and public awareness”. The resolution reaffirms “the universal relevance of the principle of non-violence” and the desire “to secure a culture of peace, tolerance, understanding and non-violence”.”

Yes, non-violence is the only universal principle that can guide the humankind to an egalitarian world – where each human life has same scalability.

And non-violence is the only guiding principle that can ensure equal distribution of opportunities to each human life.

The Mahatma will always remain great because we know the world, in spite of realizing the ‘inevitability’ of non-violence, has failed to build a ‘humanitarian world’.

History of human civilization is replete with violence – men killing men. The world is still plagued with ‘man-created’ violence in many parts of the world.

The modern day world – with its contemporary times – is best chance for humanity to aspire for a world of ‘universal humanity’ – and that world can only be built by eradicating wars and other forms of terror.

But, in the prevailing geopolitical circumstances, that looks a ‘far-fetched’, hypothetical concept.

Well, when the Mahatma had started practicing non-violence, first in South Africa and then in India, to oppose, and then to uproot the mighty British Empire, people had dismissed him first. Gandhi used to be a subject of mock initially.

And we all know the might of ‘Satyagraha-non-violence’ today.

It was the might of ‘Satyagraha’ only that could ‘successfully’ take on the might of British Empire. We recently witnessed this ‘might’ again – not just in India – but in many parts of the world. The underlying theme of every mass protest in the recent history – the global ‘Occupy’ movement, the Arab Spring, anti-corruption movements of India and Pakistan, universalization of Guy Fawkes masks as the symbol of mass protests – has been the principle of non-violence.

Strengthening democracies and minimizing wars are the basic needs of the day – and non-violence is the basic tenet, the guiding conscience behind every such thought process.

And life the Mahatma is its best manifestation – and a robustly functional Indian democracy is the best tribute to him.

The Mahatma

©/IPR: Santosh Chaubey –


On September 29, Google launched new series of Nexus devices. Yes, new Chromecast was also there.

But though Nexus has its own followers – and the Nexus mobile handsets are among the hot handsets in any market – its nowhere near to what iPhone commands – in terms of market share and in terms of brand equity.

iPhone, in fact, is the most suitable example of our times so far on ‘how brands can affect campaigns/public relations exercises around them’.

And when the world says that iPhone alone earns more in revenue than overall turnout of its nearest competitor, it sums up the central point about the brand in one word – perfect.

Yes, iPhone is the perfect brand to weave any communication package around it and like any ‘perfect’ brand, the company behind iPhone does least of the job on ‘promotion front’. The rest is done by the world outside the company – the world inhabited by media outlets, analysts, enthusiasts and sophomores of the virtual/online world and people across the world.

When Apple launches an iPhone, the world talks about it. Apple telecasts the event live and whole world catches every bit of it – the world inhabited, again, by iPhone enthusiasts, media outlets and analysts.

The iPhone launch event is top ranked trend on every social media platform across the globe. News channels go live with the event in the most of the countries. As is the trend now, Twitter and Facebook generate an intense buzz of opinions/voices. This year, a quick glance revealed the event to launch iPhone was trending on top in Twitter trends in most of the markets – when it was launched on September 9.

In fact, the word around the next iphone starts doing rounds just few months after the launch event and reaches to the deafening levels as the traditional annual launch date in September nears.

Nexus also commands some good media attraction and fans attachment – but on every parameter – the launch event proves a lacklustre performance when compared with the Apple event.

To continue..

©/IPR: Santosh Chaubey –



In these figures lies the silverlining.

Yes, it is true information-technology or communication revolution through deep tele-density cannot achieve the purpose alone.

But it is equally true that India cannot achieve the objective until it is technologically equipped to reach out to its masses – bypassing the ‘middle meddling’.

India needs to ramp up the process now and have to be consistent with the process – something that we can rely on more logically if it is weaved with involvement of global companies and thus many countries.

Big multinationals like Apple, Microsoft, Google, Qualcomm or even India’s Bharti are ‘big lobbying powerhouses’ that would ensure ‘straightness” of the process to keep their profits ‘straight’ and linearly up.

And they would ensure that at any cost when they get such a big market – the youngest nation in the world with 65% of its population below 35 – the population segment that is the first user of the products of telecom revolution and internet spread.

The UN Broadband Commission report (The State of Broadband) released on September 21 ranked India at 131 in ‘fixed broadband’ connections category and at 155 on ‘mobile broadband’ connections. These figures are significantly lower than what they were in earlier rankings – 125 for fixed lines and 113 for mobile connections.

But when seen relative to high telecom reach in India – to almost 80% of the population – and with 81 crore Indians below – the combination represent an unparalleled business opportunity.

The report says 18% individuals use internet in India (as in 2014) and the household penetration rate of internet is just at 15%.

So, the companies – the telecom operators, the internet outfits like the social media companies and e-commerce firms, the media outlets and everyone else – has a huge pool to capture.

India’s is already the biggest market of smartphones and is expected to have around 170 million annual of them annually shipped by 2018.

Reports also say India will have 500 million internet users by the end of 2015. And obviously most of the internet traffic would be mobile.

It is here that opportunity lies and it is here that India needs to trade cautiously to direct its politics.

Like carrying Doordarshan is mandatory on satellite channel platforms, government can make it mandatory for every operator to provide a ‘government devised’ communication channel to every subscriber – on telecom technologies – and on internet technologies. In fact, government can devise a communication package that works with mobile phones even in absence of internet connections.

India doesn’t need CSR activities but the ‘communication channels’ provided by the telecom firms and internet vendors.

Harsh Mander writes in his book – ‘Art, culture, poetry and films have a huge role to play in this (uplifting India’s poor). There are no people in the world who are as close to their cinema as we are.’

Quite logical. Add to it the most logical and most ‘pervasive’ communication tool – internet – through mobile phones.

Experts say India need huge investment to uplift its masses. Mander puts it at 10% of GDP. Other estimates also put it at such unprecedented level that it becomes impossible for government to implement that.

India needs industry partnership there.

And industries are ready to invest in India – in its huge market – on its human pool – a market with its middle class larger than Europe. A Financial Times report has put India as the favourite FDI destination surpassing China and the US.

That would provide the government the desperately needed platform for ‘insightful collaborative efforts’ to reach out to every citizen individually.

Yes, it is going to be a mammoth exercise – connecting hundreds of millions of dots – but it is the most practical way to do it.

The government needs to provide information first – and then must ensure it with follow ups – and furthering the process to weave an ecosystem intended help the last citizen of the country – through direct cash transfer – through more and more accounts – through government schemes and more importantly how to own those government schemes – through direct disbursal of every resource – ending the culture of meddling institutions like Gram Panchayats, community health centres, district monitoring committees and so on.

And the government needs to ensure that the distribution reaches to the more needy sections of the population – and not just to the middle class. The government must ensure the equitable flow – from its burgeoning middleclass to its ‘citizens-in-need’. It is good that this high tele-density reaches even to many poor – living below the global poverty standard.

These are just some of the thoughts. The universe of them to traverse is vast – and so are the opportunities.

Other parts of the write-up:


©/IPR: Santosh Chaubey –



At least that is what we can expect. This much, at least, we should expect now.

India is not about the debate between choosing a socialist or a capitalist system. In fact, with China blatantly following the Capitalist model, while stubbornly preserving its dictatorial precincts, the lines of debates on models of socioeconomic systems of countries is fast becoming irrelevant. A country needs to follow (and follows) what suits it best – based on its ruling dispensation.

India’s democracy needs multinational companies of the world to assist its governments in uplifting masses out of ignorance and poverty.

Yes, no corporate entity does charity. No one is going to uplift masses – hundreds of millions of them – out of poverty and social humiliation – out of sheer goodwill and driven by the chaste purpose of philanthropy.

But they will do it once they find the market – to sell their products – and since their main products are basically ‘channels of information – in any and every possible way’ – they will find an unbeatable (and unavoidable) market in India.

Rulers of China’s autocratic system are not going to budge from their iron-curtain stand on ‘internet freedom’ there. China’s one-party system ruthlessly crushes any dissent – however small it is – and tightly controls, filters and regulate every communication channel – including traditional media and new media.

That effectively rules out a market of 150 crore people beyond reach of the global information-technology giants. In fact, all of them have watched China in anticipation and their growing frustration and realization is forcing them to look towards the next big frontier – as is being said – India.

India, the second most populous nation with over 125 crore people is ‘the holy grail’ for these companies that they no longer need to unlock. Populations of China and India in absolute terms make them lucrative markets because such large population bases offer huge markets – the sizes of which can easily outmanoeuvre Europe and even America.

And India is in better position here – ready to take off – provided its policymakers act in time – and act in unison with the requirement.

A BBC report says India is projected to have the world’s largest middle class by 2030 – 475 million of them.

That is almost four times of Facebook’s India users – at 132 million now. Reports say 90% of them come from ‘internet users on mobile phones’. And according to a TRAI report, India has already over 1000 million mobile phone subscribers. So, there is a big market to catch – a market that can potentially help the government in reaching out to its citizens directly – if the government establishes ‘insightful collaborative efforts’ with telecom operators and other information-technology companies.

‘Insightful collaborative efforts’ – desperately needed to reach India’s illiterates – 287 million of them – maximum in the world – 37% of them – and these are just ‘quantity’ illiterates – quality illiterates are much higher in number.

‘Insightful collaborative efforts’ – desperately needed to reach India’s 49% poor rural households (as the socio-economic caste census says) – poor rural households with 92% of them running on less than below Rs. 10000 a month.

‘Insightful collaborative efforts’ – desperately needed to reach some 363 million Indians living below the poverty line – a poverty line that has always remain controversial – a poverty line that continues to humiliate us with its latest round that fixes urban and rural poverty lines at Rs. 32 and Rs. 47 a month – poverty lines that says the real poverty in India is much beyond the official figure of 29.5%. People like Harsh Mander, in fact, put it as 70% and that is quite logical.

‘Insightful collaborative efforts’ – that also desperately need to direct the energy of 65% of Indians below 35 years – 65% Indians that make India the youngest nation in the world demographically.

And India’s telecom revolution is reaching to them – with over 100 crore connections in July 2015 and they day is not far when India can claim absolute tele-density.

And the infrastructure behind this vast tele-density can prove a major tool in connecting people to the government – to aware them – to enable them – to empower them.

To continue..

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©/IPR: Santosh Chaubey –


Irrespective of various raging debates over Narendra Modi’s ‘Digital India’ push in the US, in Silicon Valley, endorsing or criticising his approach, we need to accept that he has triumphed in bridging a ‘much felt but always ignored’ policy gap in India’s governance to administer connect to the most potent technology to uplift Indian masses.

And we need to accept that with élan.

Yes, expecting change overnight is nothing but daydreaming.

But what is important here – the process to connect the dots to begin the process – and that can begin now with such initiatives.

Technology, particularly information and communication technologies, can prove the biggest social levellers in a country like India, the world’s largest democracy, where scores of people still live below the poverty line – reeling under pressure of social and financial disparities.

And ‘no access and suppression’ of information’ are major factors in this.

A ‘Digital India’ that intends to build a robust information highway taking technology to every village in India – will empower every citizen of his or her position and rights in the system – in the society.

A ‘Digital India’ that envisages an ‘information highway’ connecting people will provide its citizens with the information that they are kept away from.

‘Effective’ end use of ICT can prove effective in eradicating problems that beset and drag India – like widespread corruption and all-pervasive culture of different meddling institutions and middlemen in the process – thus eating into distribution of resources – from governing circuits to beneficiaries.

Access to information empowers people – and communication ecologies like social media tools and other internet based platforms have the potential to spread concerned issues like some wildfire. We have seen it – especially in the last years of the last decade and it is an ongoing and deepening process in this one, and going by the trend – it is slated to record an upward ride in the near future.

We saw the vital role played by social media (and internet) in the global ‘Occupy’ movement, during the Arab Spring that swept many Arabic countries and in making ‘Guy Fawkes masks’ universal symbol of mass protests. We know how significant the social media was in shaping the hugely popular 2011 anti-corruption movement in India. Twitter has become the fastest platform to break any news and not just people but credible organizations, too, follow it religiously now. After all, it has a ‘most’ famous tag line to go with that says the news of ‘the US marines killing Osama bin Laden’ was broken first on Twitter.

What social media (and internet) do?

They multiply sources of information.

Yes, it does create chaos. That is its natural corollary.

But the art, the game, is in taming this chaos.

If India does so – the task of addressing livelihood issues of intended beneficiaries would become much easier – and so in tackling the inherent associated vices.

We all know the leaks and pilferages in the public distribution systems – not just in the PDS shops in regular drought relief packages – but in almost every wing of governance. The malaise of corruption is so deep that the rot has now effectively spread to corporate and private sectors. We all experience the trauma daily.

Much of it is due to non-availability of channels to claim directly what is rightfully ours. The ‘middle meddling’ consumes much of what is yours. Then there are millions who are not aware what is theirs. Then there are other millions who know of their rights but they cannot raise their voices or don’t know how to raise their voices.

An information highway that connects people directly with the government – or repository of resources – reducing the number of layers that is there to keep them deprived – would be the beginning of the process to address the most pressing issue that we face in the world’s largest democracy – uplifting millions from heaps of poverty, illiteracy, exploitation and ‘ignorance’.

Companies like Google or Twitter or Facebook or services like Facebook, YouTube, Whatsapp, Twitter, blogs and content sharing sites or the overall internet infrastructure – coupled with deep penetration of telecommunication services – can provide India a channel to address its citizens as directly as possible – bypassing the middlemen – the ‘middle meddling’.

India runs huge (and hugely) subsidized schemes for its citizens-in-need but we all know, due to the different layers of ‘meddling institutions and middlemen’, most of it is siphoned off.

Opening bank accounts to transfer cash directly, instead of giving subsidized items, can be a much more potent empowering tool if people can get in touch with regular account-related updates through their mobile phones. Farmers would, naturally, get good price for their produce if they have access to information of different markets where they can sell their product. They would be much more empowered the day they start negotiating to sell their product on their own and are not limited to the local community marketplace or its different middlemen.

India’s citizens-in-need, millions of its BPL population, would feel more mainstreamed when they know what is theirs and from where they can get it directly – without any leakage – without any pilferage.

Narendra Modi’s ‘Silicon Valley push’ matters because India has this grave need to address these ‘deadly loopholes’ in its governance systems – touching social systems and lives of over 125 crore people.

And it is good that these big technology companies of America are ‘rightly’ seeing some ‘greener business pastures’ in these ‘over 125 crore’ people.

China is a ‘no go’ zone for them and if India successfully translates what Modi laid out yesterday, it will be a win-win situation for all the parties involved.

Indian citizens would get the ‘much needed’ information access and these companies and would see their revenue going up multiple times. And Narendra Modi would be able to claim brownie points on it.

To continue..

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©/IPR: Santosh Chaubey –


Clouds-Whimsically Yours-4

Clouds-Whimsically Yours-5


©/IPR: Santosh Chaubey –



This image is all about what MSG-2’s trailer means to me.

Normally, I don’t write about movies. Yes, I love watching them – but those that suit my taste. So, Citizen Kane is my favourite. Padosan is my favourite. Schindler’s List is an all time in. And I appreciate the art of filmmaking that has gone into making of ‘Haider’.

I do write about such movies. My personal collection goes with detailed analysis of them. Films are the best communication tool ever crafted and I respect the movies that respect filmmaking as an ‘art’ process.

And movies like MSG are certainly not there. In fact, it is such a product that it should not even register.

And that is exactly the reason why its trailer registered.

Its trailer told me how rubbish would be the movie and that how fool we are to worship such people as Gods or as our religious gurus next only to the God.

Yes, with most of the movies being produced here and there, one doesn’t need to watch trailers to make any opinion. Name of cast and crew and are enough to tell about the product (save those small time, obscure movies like ‘Court’ that are big on content and on everything creative).

But, then there is a silver lining – in some empty moments – when you want to watch something funny – not to recharge yourself – but just to continue in the flow of the moment – and that moment happened today.

I was sifting through television channels to catch something funny – some hilarious action stuff from C-grade movies that I do sometimes – when I found myself staring at and then watching this trailer in amusement. And that reflection soon turned into ‘sheer’ amusement.

The image above explains what the trailer is.

And the image is about nothing. I simply, randomly drew lines on my computer screen with a while background. I was dragging mouse on and on until I felt it was black enough to draw lines anymore.

The trailer is like those lines, the countless ones in the image, with no meaning and purpose. Yes, as a mind can stare even at a blank spot and think for hours, and no doubt, can draw conclusions or pointers to think further, similar process can apply even to this trailer.

But then this trailer is so bland, so bad in taste creatively (and therefore so funny) that you laugh it off – like I found myself stuck at it today – to laugh its blandness off – like I do with some C-grade action flicks whenever I catch them.

The trailer’s (or the movie’s) central protagonist is a controversial godman who continues to wield power.

And this C-grade trailer had all the D-grade elements like silly special effects, a flying, omnipresent and omnipotent but odd-shaped and oddly clad hero, funny and funnily shot miracles, badly written dialogues, grandiosely exaggerated frame settings showing everyone else a minion compared to the hero, bawdily stacked shots and gaudy song and dance sequences – a perfect curry to enjoy moments of some absent-minded laugh.

And like drawing this image, that took my time (as its resource), big money (as resource) would have been invested into making this trailer (or the movie).

But while I care for my time, trying to write something around this image to see my resources talking to me, the ones who have invested in this sort of production, they never care for their resources (or they never care wasting their resources).

And it is natural (and understandable) that I am not going to use the movie’s poster as the featured image of the article.

©/IPR: Santosh Chaubey –