SAME DAY, SAME TIME: NARENDRA MODI IN PATNA DWARFS RAHUL GANDHI’S (RALLY) IN DELHI

NARENDRA MODI VS RAHUL GANDHI

The campaign heat is going up. It is throwing interesting developments and the frequency is getting more frequent every passing day, as the assembly poll dates in the five states approach closer, as the scramble to score points for the upcoming parliamentary polls get more intensive.

If we talks of campaigning and communication management, it has been a Narendra Modi show overall.

The way political developments are shaping up, it is supposed to be a full-scale Narendra Modi Vs Rahul Gandhi blitzkrieg as the campaigning for the General Elections 2014 enters its decisive, final leg in 2014. The process is already on the launch-pad with the assembly polls in Delhi, Madhya Pradesh, Chhattisgarh, Rajasthan and Mizoram scheduled to be held in November-December.

Today, we saw first glimpse of it.

Today, Narendra Modi and Rahul Gandhi both had rallies almost at the same time. Narendra Modi’s Hunkaar Rally in Patna, that saw serial bombs blasts in the city, formally unveiled his Bihar leg of campaigning while Rahul’s Delhi rally was more focused at the Delhi assembly election next month.

The comparison was inevitable but soon, it became clear, there was nothing much to compare.

Modi delivered 90 minutes of customized, localized, nationalized and well-improvised show full of punches, that the massive crowd in Patna, the airwaves people and the people hooked to the airwaves, found much more newsworthy and watchable while Rahul’s show was a poor repetition of what he says in almost every election rally, the dull revisionism of attributing all that is good in India to the Congress party.

Eyeballs, insights, analyses – Narendra Modi cornered all, effectively pushing the Rahul Gandhi show to the programming junk of ‘fillers’.

Congress, its strategists, the Team Rahul Gandhi and the heavyweights entrusted to manage public opinion though media need to be wary of it.

They need to think why Narendra Modi’s aggressive style makes him more interesting (and relevant) to listen to while Rahul Gandhi’s aggression mostly draws flak?

The answer is before everyone to see. Much has been written over it. The question is why the Congress party strategists and why Rahul Gandhi himself are not reading the signs?

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/