WHATS TRENDING ON 65TH REPUBLIC DAY: CHAI WALLAH VS ASPIRING COMMON MAN VS MUFFLER WALLAH

-The ‘Chai Wallah’ Vs the Aspiring Common Man (the Prince) Vs the ‘Muffler Wallah’-

Irrespective of the Congress party not declaring Rahul Gandhi its prime-ministerial nominee and irrespective of Rahul Gandhi saying again and again that ‘power is poison and he is not for the post’, as he said again in his first formal interview to a TV channel, it is going to be Narendra Modi Vs Rahul Gandhi in the upcoming Lok Sabha polls.

At the moment, the balance is heavily tilted in favour of Narendra Modi after the assembly election results of Rajasthan, Madhya Pradesh, Chhattisgarh and Delhi in December last year when BJP registered a good (better than expected in some cases) performance while Congress saw humiliation, to the extent of absolute rejection.

Before, that, though Modi was still far ahead in different popularity surveys, the opinionating was not so skewed and the Rahul Factor was being talked about seriously.

That has seen a reasonable dent now.

But, still, the Congress party has no other alternative than to project Rahul Gandhi, officially or unofficially, hoping some political windfall in the last moments that may help the Rahul Factor sail through the political storm of the Lok Sabha polls 2014.

For Congress, still, the First Family comes first, when it comes to the moments of crisis, as is the case now, with a Congress led coalition government facing historically low credibility crisis and sky-high anti-incumbency.

So, irrespective of whether it is or it is not, it is going to be Rahul Gandhi Vs Narendra Modi.

And what about ‘Rahul Gandhi Vs Narendra Modi Vs Arvind Kejriwal’ hypothesis for the prime-ministerial chair of the country?

The option with ‘Vs Kejriwal’ in picture is more for the analysts and pundits who are going to come with their psephological, sociopolitical and sociological viewpoints before the elections, factoring in the ‘Kejriwal Factor (or AAP Factor) after the stunning success of the Aam Aadmi Party in the Delhi assembly elections.

So, even if a ‘Kejriwal Factor’ is non-existent or is having absolutely low recall intensity beyond Delhi-NCR and some urban pockets, it is going to be in news and discussions until the Lok Sabha poll results come. Also, the growing base of controversies against AAP, in just 30 days of it coming to power in Delhi, has corroded the national ambitions of the new party in real terms. Now, they need to deliver Delhi first.

Therefore, for voters spread across the villages, towns, cities and metro cities, it is mainly going to be Narendra Modi Vs Rahul Gandhi.

For certain populations spread across certain geographical localities, and for the discourse utility of the Kejriwal Factor for political discussions on TV news channels and other media vehicles, it is going to be Rahul Gandhi Vs Narendra Modi Vs Arvind Kejriwal.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

WHATS TRENDING ON 65TH REPUBLIC DAY: CAMPAIGNING FOR THE CAMPAIGNS

The beginning was made when the assembly elections of Delhi, Rajasthan, Madhya Pradesh and Chhattisgarh (and Mizoram) were announced.

The mini-theatre gave ample, even more than enough, representation to the tools of political communication.

Advertising mileage, branding linkage and marketing deliverance – every tool was exploited.

And the colloseum of the upcoming Lok Sabha polls is going to reflect the magnified scale of these tools used in the mini theatre in operation in the last quarter of 2013.

The players, the coaches, the platforms – all are greasing up to campaign for the campaigns that are going to sweep the nation.

The direct, the indirect, the ‘above-the-line’, the ‘below-the-line’, the explicit, the restrained, the provocative, the diminutive – every possible tool in the communication manuals is going to be used and re-used.

UPA’s Bharat Nirman, NDA’s efforts to undoing the ‘Bharat Nirman’, attacks, counter-attacks and allurements of other political outfits in the communication space – until now, the space has seen use of ‘flighting’, the intermittent burst of advertising campaigns.

Now, with the Lok Sabha polls just two months away, be prepared to weather round the clock, 360 Degree ‘continuity’ of political communication right into your homes, in your lives, with regular intermittent bursts of overdose.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/