The beginning was made when the assembly elections of Delhi, Rajasthan, Madhya Pradesh and Chhattisgarh (and Mizoram) were announced.
The mini-theatre gave ample, even more than enough, representation to the tools of political communication.
Advertising mileage, branding linkage and marketing deliverance – every tool was exploited.
And the colloseum of the upcoming Lok Sabha polls is going to reflect the magnified scale of these tools used in the mini theatre in operation in the last quarter of 2013.
The players, the coaches, the platforms – all are greasing up to campaign for the campaigns that are going to sweep the nation.
The direct, the indirect, the ‘above-the-line’, the ‘below-the-line’, the explicit, the restrained, the provocative, the diminutive – every possible tool in the communication manuals is going to be used and re-used.
UPA’s Bharat Nirman, NDA’s efforts to undoing the ‘Bharat Nirman’, attacks, counter-attacks and allurements of other political outfits in the communication space – until now, the space has seen use of ‘flighting’, the intermittent burst of advertising campaigns.
Now, with the Lok Sabha polls just two months away, be prepared to weather round the clock, 360 Degree ‘continuity’ of political communication right into your homes, in your lives, with regular intermittent bursts of overdose.
©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/