He tried all. He worked hard. He covered the vast distances and he tried to map the whole country.

Had a brilliant team of highly educated professionals.

Debuted with his forming a coalition-led government in India where his family was having the undisputed central role.

Started taking centrestage in party-politics and the governance affairs when his party’s government was doing well.

And had the time to play on it and play it big as his party’s government continued to be in power for the next five years.

Comes from a family that has ruled the country most of its independent history that he tried to weave in his discourses to further his political career.

Yet, it didn’t work, the prevailing political circumstances say.

The moves were not customized. The moves were not focused. The resources, bountiful, were not efficiently managed.

The context did not read the contemporary making the presentation lacking in the elements needed to create the mass connect when the mass-base was slipping to a historic erosion.

And it was not esoteric. It was there for everyone to see. And everyone saw it, except the Congress party strategists and Rahul Gandhi and his Team Rahul.

And they have to own the blame honestly if they have to find the ‘whys’ of it and if they have to see the ‘what next’ in the clear context.

And the traditional rounds of hollow efforts of restructuring and refocusing, as has been so far after the May 16 Lok Sabha election results, are not going to work.

The historic low needs some real, unorthodox approach and it has to begin from Rahul Gandhi.

If Rahul Gandhi has to stage a comeback he needs to transform his political persona and style of politics.

If he has to stage a comeback, he needs to begin with his political persona first as the recently held parliamentary polls were a decisive mandate against him in Narendra Modi Vs Rahul Gandhi fight.

He needs to change how he looks and sounds politically. He needs to work on the primary level of his communication interface first, being direct and responsive.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

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