No one had thought it to be of this scale, but many sought it – with ‘customized reasons’ – and it was written – there was some intention to mobilize (galvanize) the opinion and to gain some good publicity (if not handsome, that ultimately came out to be) – but such a windfall was never expected.
It is a plot that was never conceived this way. It was a plot that had just some random scribbling in the name of script, and that too, by a veteran journalist (no more in active journalism and with political and ideological affiliations) who was perhaps on a self-motivated agenda of scoring some points, but had no ideas on where to pick from and where to end it.
It was a plot with some loose elements and some misplaced words that picked up pace in a stunning way, overshooting and over-surprising all.
It was all quiet. The person with the idea and some elements that he had collected to push the idea further were waiting for the takers.
And….there was lull for a long time – before a photograph tweeted by the journalist of his meeting with Hafiz Saeed, the dreaded terrorist and India’s most wanted for many terror attacks including the 26/11, set the ball rolling.
The wait was getting longer and he had to do something. And he did it in style the contours of which were not known to him when he began. He doesn’t know the elements of its evolution either. And he doesn’t have to bother about it. All that matters is he hit the right spot, stirring the beehive, which stung (almost) everyone.
What began as the seismic waves of a moderate scale quake soon became a full blown Tsunami scale spread.
And soon, everyone was staking the claim, adding his or her part in writing the script and in enriching the story.
Except the countable few, all were critical of him and the high pitch of it gained many more contributors to share inputs in developing the story the further. And it grew, like a wildfire, in an age when ‘any publicity is seen as good publicity, with blurred lines between good and bad’ He ruled the airwaves effectively. Whether it was overreaction or the natural news-flow that grew on its own can be debated and is being debated, but again, it is helping the person with the red jacket, by keeping him in news.
And in three days flat, a voluminous coverage was rolled out that is still hot. A name not much known outside the journalism fraternity has become widely known overnight.
He is basking in its glory now. What he has got in return is a return that no one could have expected. Even he could not have expected it – even in his wildest thoughts.
Yes, the move was an intended PR activity but its scope and scale evolved randomly and rapidly, in an uncontrolled way that ultimately came to the benefit of the person from where the idea had begun initially.
And he has a windfall to spend now.
©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/