Who will buy these delicate, bright
Rainbow-tinted circles of light?
Lustrous tokens of radiant lives,
For happy daughters and happy wives.
From Sarojini Naidu’s ‘The Bangle Sellers’  

Laad Bazaar-4

Laad Bazaar is famous for bangles though its numerous shops are also known as a cultural marketplace for other products of aesthetic value as well, like its exquisitely designed pearls encrusted jewellery.

Laad Bazaar-1


‘Laad’ translates to endearment or fondness or adoration or many other similar words, but the meaning remains the same – the love bestowed upon, to pamper, to caress. It is adoration of pure feelings in human relations

Bazaar translates to market.

Laad Bazaar is a centuries old market in the Charminar area of Hyderabad. It forms the essential part of the heritage that makes the Charminar the cultural epitome of Hyderabad, a historical city weaved in culture and tradition.

Laad Bazaar-5

Laad Bazaar is about a cultural legacy and it reflects in products here and in the way the business is conducted about these products – the soft, pampered approach to adore the customers in a pure Hyderabadi style – to sell them, who are so dear to us in our families, the endearing thoughts associated these ‘circles of light’, the bangles, they are so fond of, as the Nightingale of India, Sarojini Naidu writes.


©/IPR: Santosh Chaubey –