(While watching Karma – a Hindi blockbuster movie by Subhash Ghai, starring Dilip Kumar, Nutan, Anil Kapoor, Naseeruddin Shah, Jackie Shroff, Anupam Kher, Sridevi and Poonam Dhillon)
Some of the Hindi blockbuster movies made by some of the biggest names in the industry – the A-league directors – and starring some of the biggest actors – contradict the ‘fact’ that cinema is a serious communication tool – though indeed it is.
It is, in fact, the most serious communication tool for ‘soft power’ projections, exploited exceedingly well by the United States of America.
We may not know what is Scotland Yard or RAW but we certainly know what is FBI or what is CIA. Even Israel has done well on that front. People the world over know what is Mossad. We may not know ISRO or ESA but we certainly know what is NASA.
Anyway, ‘masala’ is a tried and tasted genre of filmmaking in India – a melodrama of action, comedy and romance. Here, with this genre, that is an unspoken norm in films across India, filmmakers aim for an entertainment product that can give them handsome return. In doing so, they try to stuff every ‘hit’ formula in products (films), irrespective of the elements of logic, to pull the cinema-goers.
A big production house, a famed director, the ivy-league actors, a good music and now a days, an efficient marketing – any of these elements or a combination of these elements can ensure handsome return for a ‘masala’ movie – even if the elements of logic are largely or completely ignored.
A holistic treatment for a ‘masala’ movie, something that we see in the cult Hindi hit Sholay, is not found in most of the films. And that is the case with this movie also.
©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/