ROBBED..SOMEWHERE IN THE HINTERLAND INDIA

PHOTOGRAPHY

Robbed..Somewhere in the hinterland India-W

ROBBED..SOMEWHERE IN THE HINTERLAND INDIA

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

As displayed at the Delhi HQ of All India Radio..

RADIO – A MURPHY OF 1948

PHOTOGRAPHY

Murphy 1948

RADIO – A MURPHY OF 1948

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

As displayed at the Delhi HQ of All India Radio..

INDIA’S HANDLING OF CHINESE DISSIDENTS’ VISA ISSUE: A BOTCHED-UP AFFAIR!

India has denied visa to three Chinese rights activists who were coming to India to participate in a conference that started yesterday in Dharamsala, the seat of the exiled Tibetan government in India.

The four-day conference, ‘Strengthening Our Alliance to Advance the Peoples’ Dream: Freedom, Justice, Equality and Peace’, has been organized by a US based pro-democracy outfit, ‘Citizen Power for China’, led by exiled Chinese rights activist Yang Jianli, and is being attended by some 100 delegates from around the world.

After the row over the visa denial issue and its global media coverage and a widespread outrage, the organizers of the conference have decided to say no to any sort of media coverage. Media has not been allowed to the venue. Participants would not talk to media about the conference. And there would be no press releases.

So, in a way, nothing would come out.

And that is, again a bad publicity for India, after the visa U-turn issue.

Because, as reports say, the conference is being attended by many Chinese dissidents whom China would go to any extent to see behind bars or execute, i.e., Tibetans, Uighurs, Falun Gong members and Taiwanese. The same was confirmed by Dolkun Isa, a Germany based Uighur dissident from China, with whom this whole visa U-turn row began.

An open media interface of the conference could have told the world that India was indeed right when it decided to cancel visa of Dolkun Isa, Lu Jinghua and Ray Wong on technical grounds and it was not under the Chinese pressure, as the message has gone, in India, and globally. Democracy is long dead in China and human rights are as flimsy as Chinese leaders’ promises for political reforms. A discussion on it in Dharamsala and its open media coverage would have helped dispel the notions that India bowed under Chinese pressure and cancelled visas. After all, it is not that no Chinese dissident is participating in the Dharamsala conference.

The coverage in international media, first on India granting visa to Dolkun Isa, against whom aC China influenced Interpol Red Corner Notice is out, and then withdrawing it in the 11th hour, is a testimony to that.

National and international media, which was praising India for issuing visa to Dolkun, drawing parallels with the Chinese veto in the United Nations on declaring Masood Azhar a terrorist, started mocking India when India cancelled Dolkun’s visa.

Though, on its part, India said it was on technical grounds, as Isa had applied for a tourist electronic visa whereas he was coming to attend a conference that requires additional clearance from the Home Ministry, and that India had taken this decision unilaterally and there was no Chinese hand in it, the same day, China’s Ministry of Foreign Affairs issued a statement that said China indeed had approached India with its reservations on visa to Dolkun Isa.

To continue..

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

OSKAR SCHINDLER TELLS US..

Today is the day – when he came to this world – to tell us that a good soul lies within all of us.

SANTOSH CHAUBEY

Oskar Schindler (April 28, 1908 – October 9, 1974)

Today is the birth anniversary of Oskar Schindler, the Nazi party member and a German industrialist who saved thousands of Jews (the 1200 Schindlerjuden or the ‘Schindler Jews’ in his factories and their over 8000 descendants now), from Hitler’s concentration camps and gas chambers.

The movie Schindler’s List is a milestone event in telling us the larger-than-life humanitarian side of Oskar Schindler who initially thought of and made quick money by manipulating the Jew resources and manpower in the Nazi ghettos for Jews.

Oskar Schindler tells us the ‘good in us’ is certainly more powerful and is as universal as the evils like Nazism or Fascism.

It just needs its spark. Realizing it is individual. Schindler could realize it. Countless others couldn’t. And this prospect about ‘good’ and ‘bad’ sides of humanity is timeless.

This final scene from the movie directed…

View original post 215 more words

APPLE TO IGNORE INDIAN SMARTPHONE MARKET AT ITS OWN PERIL

Apple sales are down, for the first time in 13 years. iPhone shipments are down 16% to 51 million units in the last financial quarter. Sales are down 13% to $50.6 billion. Apple stock is down around 7% wiping out $40 billion in value in a single day when Apple announced its sales data.

Apple CEO Tim Cook, while presenting the figures, reiterated his concerns about saturation in the smartphone market.

And indeed it is happening. The latest report by the market research firm IDC, on April 27, a day after Apple came out with its earnings, shows that the global smartphone market remained almost flat with just 0.2% growth in shipments in the last quarter.

While it concerns every smartphone maker, it should be more worrying for Apple.

Its main market, the US, is near saturation. It growth driver, the China region, saw a whopping 26% decline. And Apple is not even 2% of the market size in the world’s third largest smartphone market, India, despite being in the country for years. Apple has ignored India in a questionable pursuit to establish itself as a premium, upmarket brand, thus missing out on the opportunity to create a solid base in the country.

India is projected to overtake the US next year to become the second largest smartphone market as Morgan Stanley concludes. And the distinction the Indian market has now is while China’s economy is slowing down, India is now the world’s fastest growing market.

Add to it the demographic dividend – according to the Morgan Stanley report, smartphone market in India is still just 18% of its population with 225 million subscribers.

So, there is a huge potential to tap – with the right kind of mix – like an ever increasing base of Middle Class, a fastest growing economy with over 80% tele-density and a young population base. India has already the world’s largest youth population of some 360 million people in 10-24 age-group and the country will be the youngest nation demographically by 2020.

So, all you have to do is to remain there, as a sincere, responsive brand when the growth takes off. And it is happening in the Indian smartphone market now.

Apple is now pushing for its presence in volume segments in India with the recent launch of iPhone SE but it is too little too late, and again, is coupled with a poor insight. In a price conscious market like India, that is projected to be the world’s largest middle class by 2030, no one would go for obsolete versions of iPhones or an exorbitantly priced substandard product, iPhone SE at over $500, when other vendors including Samsung and Chinese entrants are offering world class products at much cheaper price points.

Samsung is present with a flagship product in every pricing segment in the Indian smartphone market while the top-end models of Xiaomi, Gionee, Lenovo, Oppo, Vivo and Micromax, all are priced at around $400.

Apple needs to follow the basics of branding here. Apple needs to earn people’s respect in India. The astronomically priced iPhone is certainly not an exciting prospect for an Indian smartphone user, especially when those with access to the US and other markets can have the gadget for a much lower price.

Samsung, the South Korean behemoth, sits here at the top, with a comfortable margin from its nearest rival, a home grown Indian company, Micromax.

While Apple has failed with its strategy in the Indian market, Samsung has adeptly captured it.

And the fact that Samsung’s top-end smartphones are priced at around $800, near iPnone’s around $900-1000 tag, and that in spite of that they sell well, makes Apple’s marketing strategy in India even more a pathetic case study. Samsung has 24% market share in the smartphone segment in India while Apple is not even 2% and it tells a lot.

India is the market now the world is looking at, for smartphone, or for every other segment the market consumes. Analysts say the Indian smartphone market today is what China was five years ago – with immense potential of growth.

Apple seems to have missed this growth story. And its current marketing strategy in India says the company have learnt nothing from that.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

APPLE’S IPHONE: ‘BEAUTY WITH A BRAIN’ TAG SLIPPING?

Sales are down, the profit basket has shrunk, for the first time in Apple’s last 13 years, after 2003, in the last financial quarter. And it is driven by a massive drop in iPhone sales – the first time ever in the iPhone history. And everyone is writing about it.

Why it is so significant to write volumes about it?

After all, it happens with every brand, especially when it is about a tool of technology – as every pioneering technology is bound to become obsolete with time.

But Apple is different – for the way it has created a visible brand perception around the world – something that we can sum up as ‘beauty with a brain’ concept – something unheard of before Apple brings its products – yes that has been the unique hallmark of Apple making its products since Macintosh in 1984 stand out in the market – creating a cult following – that reached to phenomenal levels since the iPhone launch in 2007.

But the ebb is coming now.

Because of its over-reliant on iPhone only!

The first quarter slump in iPhone sales is here and it is massive – 10 million units – from 61 to 51 million units a year ago.

The Apple story since 2007 is the iPhone story – the smartphone that took the world by storm – registering stupendous growth year-over-year – from 3.7 million units in 2007 to 231 million units in 2015 – that is staggering over 600%.

In fact the world’s biggest listed company is solely dependent on iPhone for two thirds of its revenue. iPhone has made Apple the biggest corporation on Earth.

But that cannot last forever.

Unless Apple comes with another blockbuster product or some blockbuster enhancement to the existing line of iPhones!

Because, it’s largest market in the US is nearing saturation.

Because, it’s second most important market in China is the chief culprit in bringing down its revenue – 26% down in Hong Kong and Taiwan and 11% in mainland China.

Chinese companies are fast emerging as Apple’s alterative for ‘beauty with a brain’ smartphones with much cheaper prices and can replace Apple easily in a market that has been Apple’s growth engine. And we should always remember that China is a protectionist regime and would see interests of its home grown companies first.

Because, Apple has failed to capture the third largest smartphone market in the world, i.e., India. Apple’s market share in India is still less than 2%. Moreover, according to a Morgan Stanley report, India is projected to become the second largest smartphone market by 2017 overtaking the US.

Though, after faltering for years, Apple is now trying to tweak its strategy in India, offering older versions of iPhones for lower prices or launching the cheaper iPhone SE. But that is not working. The impression goes that Apple sees India as a dumping ground for old versions of iPhones. At $500, iPhone SE, a low priced version with a smaller screen size, and resembling much older iPhone 4S, was again a failure. People can have a much better smartphone than iPhone SE at a much lower price in the Indian market.

For most Indian consumers, they may still see beauty in the iPhone range but they fail to find any brain there.

Though for different reasons, the trend is spreading across the world – in other markets. Apple has been able to maintain the beauty quotient of iPhone but cosmetic measures like enhancing screen size or upgrading camera or operation system or introducing a personal virtual manager or even a biometric identification system with touch ID fingerprint sensor are now proving inefficient in keeping the ‘brainy’ tag of iPhone intact. These technologies are good but can’t act as differentiators for your brand identity because everyone else is also coming with them.

So, where is the new market for Apple – that can sustain its astonishingly high market capitalization and revenue figures?

So, unless Apple comes with something new, an innovation sort of offering a gadget that we see in Sci-Fi flicks, means it is ahead of the competition and thus creates new markets for its products in not so ‘price conscious’ markets like India, the trouble is going to grow.

A crude way to say that is, people have become sceptical of Apple’s motives, after just marginal enhancements in every subsequent generation iPhone, without offering any breakthrough.

iPhone is fast losing its ‘beauty with a brain’ tag. The law of average is catching up with it.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

LON’E’DON HAS FALLEN!

I had the fine luck of watching ‘London Has Fallen’ last night – and after watching the movie (it doesn’t matter if it was in random shots), I could not stop myself from writing about it.

Okay, I decided I would not go too deep as it will reduce gravity of my words. I decided to keep it direct – but with a bit of haziness. After all, we all exist in greys – with only occasional interactions with extremities.

The obvious first step or the first brush on penning some words about the movie was going for that little birdie on Twitter. And here a shocking revelation was waiting for me. When I tried my tweet with the hashtag #LondonHasFallen, I found that I was the first person using that hashtag.

Now, it was the first natural hashtag that people should have gone with while writing about the movie. Why they haven’t sounds a bit strange. Anyway, I ‘created’ the #LondonHasFallen hashtag (and felt good on creating something) and went ahead with my tweet.

Now, it is the time for my reflections on the movie:

Well, first of all, the movie is of epic proportions – the kind of destruction, and that too of London, and that too not by supernatural heroes, but by terrorists, is unprecedented.

No other producer or director can think to show London fallen to this extent. No actor can expect that the creative freedom to show destruction can be taken to this extent.

No producer, director or actor can be so unbelievably bold in killing most of important world leaders in one go – an act that #LondonHasFallen does so efficiently.

And where the mastery lies – in the manner all world leaders have shown to be executed – quickly, swiftly (and unbelievably).

The conspiracy has been shown so adept and meticulous that you can see a French President is shown taking waterways to reach London (without the routine entourage and security) or an Italian power couple giggles and ogles from a building and so on.

The meticulousness goes to the next level as the film shows the main protagonist and the side protagonist (here the US President) on the run and terrorists find men and eyes in every part of London virtually hijacking the city – where all layers of defence – aerial or ground forces or from Thames are shown completely fallen – with no trace of their activity.

And when so much of filmmaking talent is oozing here, brimming over, in fact, is spilling over, who cares about CGI or special effects or acting. The epic level of disaster on display takes care of everything. The movie leaves no time to think about storyline, character development or points of logics/ill-logics/bad logics/silly logics/funny logics.

Certainly, the movie that has earned thrice of its budget will remain a ‘lone’ achiever for the years to come. After all, it is rare to see so much of talent – in acting, directing and cinema-making – coming together on a single platform.

Thanks folks for giving us this filmmaking gem – a class act – like a ‘lone wolf’ – a study in point – that will be read again and again.

The film should rightly be spelt as ‘Lon’e’don’ Has Fallen in its respect.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

WHY AMITABH BACHCHAN SHOULD NOT BE INCREDIBLE INDIA BRAND AMBASSADOR. WHY SALMAN KHAN SHOULD NOT BE RIO OLYMPICS BRAND AMBASSADOR.

VIP or celebrity brand endorsement is a sensitive issue. And now it is being realized the world over to the extent of enacting legislations. Countries from America to Europe, even China are coming with stringent norms of who can endorse a brand. Even India is moving ahead in this direction positively.

The thrust behind such moves is to safeguard the consumer from misleading advertisements and thus products. On a larger canvas, it is about breach of trust because a consumer decides to buy a product a celebrity endorses based on his trust on the person that he believes reflects in everything associated with him.

That is the underlying common sense wisdom – the commonsense wisdom, that forces global brands to dissociate with brand ambassadors of global fame if something ‘not as per the norms’ happens – be it Tiger Woods or Lance Armstrong or Oscar Pistorius or even Amitabh Bachchan back home.

They all had negatives happening in their lives when sponsors shunned them – because it would portray their brand in negative hue.

This commonsense wisdom applies on every branding exercise – especially when you are speaking for communities, societies, places or countries – in social spheres – in cultural spheres – in political spheres.

So, when India chooses an Amitabh Bachchan (though Bachchan has denied it now) or a Salman Khan to represent the country (and not some tangible brand) globally, you can only rue about it.

No doubt, Amitabh Bachchan are larger than life film stars in India and they have a sizeable following overseas, even if limited to the Diaspora Indians.

But they have their fair share of controversies.

If Amitabh Bachchan has had controversies like episodes of his political career and Bofors row, his claim to be a farmer to get farming land to tax evasion allegations against him and his name coming up as director in companies in tax havens, as the leaked Panama Papers suggest – Salman Khan is deeply entangled in court cases – ranging from hit and run killing and maiming people to kill animals to rowdy behaviour on display many times in personal and public life.

And that makes them imperfect for any branding exercise to represent India internationally. It is true that for Indian film industry, there will be no Amitabh Bachchan and Salman Khan and that is uniqueness of their respective brand appeals. But this appeal is restricted to commercial products only.

When it comes to representing India globally through an advertising campaign like the Incredible India, Aamir Khan should come first and not Amitabh Bachchan. Aamir Khan, the previous Incredible India brand ambassador who didn’t charge for the campaign, so far has had an impeccable personal and professional life and he is known as a socially conscious fellow.

The denial that has come from Amitabh Bachchan now, after the Panama Papers controversy, should have come earlier, when his names started doing rounds for the next brand ambassador of the Incredible India campaign. That would have enhanced his credibility. But he chosen to remain silent then, for reasons, though we can gauge, only he can clarify.

When it comes to representing India at the Rio Olympics this year, any sporting legend like PT Usha should be considered and not Salman Khan. Appeals like Salman Khan would compensate for popular appeal and youth connect do not hold any ground. Salman Khan was chosen as AIFF (Football) brand ambassador in 2009 but we know nothing has moved on the ground as far as Football’s popularity in India is concerned.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

IT WAS A SCEPTICAL SMILE..

It was a sceptical smile
Not sure of
Whether to go for it
Or let it pass just like that
Life so far
Had been a tale
Inked and sung
But with long pauses as well
When sentiments betrayed
And trust was treaded
The colour was so dark
That it took years
To get to that hinge
To see through the layers
Of life and of living
Yes, smile is liberated again
But scars remain
Reminding of that darkness
And of duplicities
Life inks its tales again
And look for stories
But layers desist pauses now
And when you came here
Promising to stay
It questioned more
Than healing those scars
It’s probably not your fault
But it’s not even mine

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/