If the DVD business is dying – due to increasing digital distribution, cloud storage and piracy – if the Box Office collection has to remain under the shadow of piracy threats – then why can’t cinema be taken to more and more people – people who see the online access as the preferred reference point for their cinema-watching experience?

Why restrict cinema only to theatres?

Why can’t a movie be released simultaneously in theatres and on the internet?

Why can’t it be made available on cable television’s on-demand services – the day it is released in theatres?

According to a recent Google India report, one in ten online searches on Google is cinema related. Movie junkies on the internet frantically search for downloadable links whenever a new film hits the theatres. The next stage is obviously about sharing the file and in no time the film is all across the internet.

Even China could not prevent images of Wukan protests from going viral on the Internet and therefore in the whole world. Wukan is a Chinese village that was the epicentre of the anti-corruption protests in 2011 and had seen months long police-villagers standoff. Villagers alleged that their land was taken from them by the government officials and they were not paid proper compensation.

Even Russia could not effectively censor political bloggers and activists like Alexei Navalny for writing against Vladimir Putin. The internet is a maze where monitoring content is a tiresome process with no guarantee of results.

If China and Russia cannot stop the internet sites from hosting the material that they do not want, how can we expect the same from filmmakers – even if they have formed specialized agencies for the purpose and regularly hire top ex-cops?

Then why can’t it be used to advantage then? It is better to befriend an adversary whom you know you can never win.

Many people would come forward to pay for downloading a film on their smartphones or computers if they get the chance to have an authentic print with on the same day the film is being released in the theatres. Many would jump to this prospect of getting a original BluRay or HD-DVD quality digital print – as everyone loves a hassle free cinema-watching experience.

When filmmakers cannot stop online piracy, whatever they get by making their films simultaneously available on the internet platforms will only increase your revenue.


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