FIRST FORTUNE, NOW TIME: NARENDRA MODI’S ADVERSARIES GET SOME FODDER!

Two globally accepted power-lists, published by Time and Fortune, two highly influential magazines, both from the stable of same media house – ‘Time 100: The 100 Most Influential People’ and ‘Fortune’s World’s Greatest Leaders’ – have one thing in common this year – and it will lead to many headlines and analyses, not only in India – but even in the international media.

Narendra Modi is absent from both of them – while he featured on both of them last year.

What does it tell?

We are bound to see debates and discourses on this prospect.

‘Time 100 Most Influential People 2016′ that came out today is the 2nd list of the year after Fortune’s List of ’50 World’s Greatest Leaders’ which came out last month and featured Arvind Kejriwal, and since then Arvind Kejriwal and Aam Aadmi Party are busy taking credit for a successful first year in governance, including the much controversial ‘Odd-Even’ scheme of traffic rotation.

TIME 100 MOST INFLUENTIAL PEOPLE (2016)
2015 LIST

In 2015, Narendra Modi was featured in ‘Time 100 Most Influential People 2015’ list under ‘Time 100 Leaders’ category and Barack Obama had written a piece on him titled ‘India’s Reformer-In-Chief’.

This year, in 2016, though there are six Indians in the list, including Raghuram Rajan, a globally renowned economist and RBI chief, who is certainly not on the best terms with the NDA government, there is no Narendra Modi. Other Indians include Google CEO Sundar Pichai, Flipkart founders Sachin Bansal and Binny Bansal, actress Priyanka Chopra and tennis player Sania Mirza.

His absence becomes more noticeable because the important names from the last year’s list, i.e., Barack Obama, Vladimir Putin, Xi Jinping, Hillary Clinton, and Angela Merkel, are there in this year’s list as well.

Time 2016

FORTUNE’S WORLD’S GREATEST LEADERS (2016)
2015 LIST

Fortune’s ‘World’s 50 Greatest Leaders’ list came out last month. It was topped by Amazon founder and CEO Jeff Bezos. Amazon’s is the pioneer and the world’s biggest retailer of the e-commerce segment and is poised to the take top spot in India. Delhi’s chief minister and Narendra Modi’s arch-rival Arvind Kejriwal is the only Indian to feature in the list (ranked at 42).

That is not a big deal but it becomes important when we see that Narendra Modi was featured at quite high on this list in 2015 – at 6th spot. Okay, even Barack Obama is not there. But then, he was not there even last year. So, it many depend on the criteria for short-listing used by the magazine. But again, there are many from the last year’s list who feature in the list this year as well.

Narendra Modi’s political adversaries would certainly exploit this as a fodder to munch, a trend of prime minister’s waning popularity. And it couldn’t have come at a worst time than this – today, when the Uttarakhand High Court dealt a body blow to the BJP led Union Government by setting aside the President’s Rule in Uttarakhand – using some tough and acidic remarks for the Union Government for sabotaging democratic norms – a historic decision that every democratic soul would love to see ratified by the Supreme Court when the Centre approaches there.

Fortune 2016

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

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THE VAIDIK VEDA

No one had thought it to be of this scale, but many sought it – with ‘customized reasons’ – and it was written – there was some intention to mobilize (galvanize) the opinion and to gain some good publicity (if not handsome, that ultimately came out to be) – but such a windfall was never expected.

It is a plot that was never conceived this way. It was a plot that had just some random scribbling in the name of script, and that too, by a veteran journalist (no more in active journalism and with political and ideological affiliations) who was perhaps on a self-motivated agenda of scoring some points, but had no ideas on where to pick from and where to end it.

It was a plot with some loose elements and some misplaced words that picked up pace in a stunning way, overshooting and over-surprising all.

It was all quiet. The person with the idea and some elements that he had collected to push the idea further were waiting for the takers.

And….there was lull for a long time – before a photograph tweeted by the journalist of his meeting with Hafiz Saeed, the dreaded terrorist and India’s most wanted for many terror attacks including the 26/11, set the ball rolling.

The wait was getting longer and he had to do something. And he did it in style the contours of which were not known to him when he began. He doesn’t know the elements of its evolution either. And he doesn’t have to bother about it. All that matters is he hit the right spot, stirring the beehive, which stung (almost) everyone.

What began as the seismic waves of a moderate scale quake soon became a full blown Tsunami scale spread.

And soon, everyone was staking the claim, adding his or her part in writing the script and in enriching the story.

Except the countable few, all were critical of him and the high pitch of it gained many more contributors to share inputs in developing the story the further. And it grew, like a wildfire, in an age when ‘any publicity is seen as good publicity, with blurred lines between good and bad’ He ruled the airwaves effectively. Whether it was overreaction or the natural news-flow that grew on its own can be debated and is being debated, but again, it is helping the person with the red jacket, by keeping him in news.

And in three days flat, a voluminous coverage was rolled out that is still hot. A name not much known outside the journalism fraternity has become widely known overnight.

He is basking in its glory now. What he has got in return is a return that no one could have expected. Even he could not have expected it – even in his wildest thoughts.

Yes, the move was an intended PR activity but its scope and scale evolved randomly and rapidly, in an uncontrolled way that ultimately came to the benefit of the person from where the idea had begun initially.

And he has a windfall to spend now.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

WHATS TRENDING ON 65TH REPUBLIC DAY: THE PUNDITS ON ‘IFS, BUTS AND AYES’

The pundits on ‘ifs, buts and ayes’ of India, spread across the spectrum

The season of elections is hot. The temperature was set on an upswing with assembly polls in Delhi, Madhya Pradesh, Chhattisgarh, Rajasthan and Mizoram in the last quarter of 2013.

The ‘curve-on-growth-course’ led to the germination in time and the fans gathered in full strength to rehearse and to present their credentials and thus claims for their stakes when the fruit had ripened, when the ‘pundit in the fans’ would be in full flow to inundate us with their 360 Degree wisdom.

With just two months in the Lok Sabha polls, the moment on the time-scale is just around the corner when the fruit will enter its final stage of ripening.

And, the hotness of the season of elections is expected to ripen the fruit at a speeded rate after the changed circumstances of electoral equations have left even the most thick skinned of the pundits shocked, scrambling for words, with the assembly election results declared last December giving the BJP a mixed bag of better-than-expected and ‘not-up-to-the-expectation’ results, giving Congress a poll drubbing and giving the Aam Aadmi Party stunningly impressive show in Delhi that helped it form the government.

The fruit of the season of elections is coming into full form to be savoured by the categories of the pundits.

And therefore, it is going to the season of reasons as well – reasons of every type – qualified reasons, unqualified reasons, statistical reasons, verbose reasons, exploratory reasons, discursive reasons, reasoned reasons, unreasoned reasons – elaborating and exhorting on every possible contour with their ‘ifs, buts and ayes’ on each and every development – yes, the pundits are going to be the one hot currency in the season of polls in India.

Like always, post the advent and growth of the satellite channels, this time too, what we saw on air during the assembly polls in the last quarter of 2013, was a trailer, the events and outcomes of small-scale elections preceding the big daddy of them all, the big-ticket event, the general elections of India, the Lok Sabha polls.

Be ready for the season of reasons (and thus of pundits) in the season of elections.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

NARENDRA MODI VS RAHUL GANDHI: ON CAMPAIGN TRAIL –EVOLVING TRENDS – CROWDS AND MEDIA

NARENDRA MODI VS RAHUL GANDHI

War of words – allegations and counter-allegations, politics over even apolitical themes, claims and counter-claims – the free-floating, unrestricted flow of verbal juggernaut is frying up the atmosphere, is ratcheting up the theatrics.

In the series, on a day like this, in the run up to the polls, they both started speaking almost at the same time, but soon, it was Narendra Modi all over, on almost channels of the airwaves, and so in millions of the homes across the country, and so on the countless channels of the social media platforms – the story of two speeches – delivered same day, almost same time – one in Delhi, the other in Patna – on October 27.

For sometime now, Narendra Modi has been the hottest, the most covered, the most talked about, and the most written about one. Rahul Gandhi did receive attention whenever he spoke on public platforms, but he could never match the scale Modi would achieve, rally after rally.

And when it came to the parallels on a day of parallel presence, we found how skewed it had become.

Even if we do no go into the reasons, if we do not dissect the ‘what, why and how’ of Narendra Modi Vs Rahul Gandhi on campaigning parameters and communication management practices, we can see easily certain trends well evolved (and clearly visible) by now – of crowds in rallies and of media presence multiplying the presence of the crowds elsewhere – trends that would be giving nightmares to the Congress party strategists – trends that can also harm the Modi-party by injecting a sense of complacency much before it is the time to up the throttle for that final ‘finality’.

Though, in recent times, Rahul, too, has upped his pitch, putting his aggression more on display with each passing rally, he simply fails to match the Narendra Modi blitzkrieg.

Modi’s rallies are witnessing full houses with crowd spilling over in each rally while Rahul’s rallies fail to produce sense of massive (even sizeable) gatherings even if the camera tries to show us so.

What could be the better testimony to it than October 27? In spite of the serial blasts, Narendra Modi’s rally in Patna saw hundreds of thousands coming to listen to him while Rahul had to wait before he began to speak as there were not enough of people.

When it comes to media, it’s Narendra Modi is all over. Rahul does get wide coverage and attention but, on a day, when both were speaking together, it was only Narendra Modi – almost all the TV channels were showing Modi live while Rahul was not even in the side window.

And that tells us the base approach by the media outfits in this Narendra Modi Vs Rahul Gandhi duel. Modi has become the prized catch for them in race to earn more eyeballs while Rahul is the routine editorial stuff. For them, Modi is the ultimate ‘eyeball stuff’ of the moment.

Modi’s media appeal can also be gauged from the fact that, though the serial blasts in Patna killed 5 and live bombs were recovered from the venue of Modi’s rally, Gandhi Maidan in Patna, the main news discourse of the day was Modi, the major elements discussed on the day were ‘what Modi said’. Rahul’s speech did not get much attention apart from the routine editorial planning elements.

The Congress party strategists should be worried. (Yes, but, the Bhartiya Janta Party thinkers should not get complacent.)

Narendra Modi Vs Rahul Gandhi – it is going to be even more interesting to watch as the Lok Sabha polls near, as the resultant chaos spreads even more.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

ARE WE A FAILED DEMOCRACY? ARE WE A FALLING NATION?

Thousands die but their lives are counted for some bucks and the buck is passed to be forgotten conveniently totally ignoring the fact that who died were the fellow human beings!

What sort of idiots we are or what sort of idiots we are made to look like or what sort of idiots we have been made to be fooled around so easily.

And resultantly and not so reluctantly we are forced to think about the question and the prospect, time and again, with an increasing frequency – are we a failed democracy? Are we a falling nation?

It is because ‘they’ have reduced the ordinary Indian to a mere living creature whose life doesn’t matter; the living creature, ‘the ordinary Indian’ who doesn’t figure anywhere on any priority list.

Instead, ‘they’ comfortably prey upon the developments to further their selfish agenda.

And even if ‘they’ look to come into some action, it is because ‘they’ see some political points to score in a particular case.

And who is this ‘they’ who has reduced us, the ordinary Indians, to such a state of human ruin?

This ‘they’ is the ‘group’ that defines itself from among us but places its members in a separate, superior class, pushing us to the periphery.

It is a ‘they’ that claims to be our representative only in order to claim the territory that rightfully belongs to us, the Republic called India.

So, who is this ‘they’?

This ‘they’ is a macrocosm of almost of the politicians, most of the bureaucrats, many of the business elite working in collusion with the politicians, the goons and the goons-turned-politicians. Sadly, the umbrella to cover the realm of ‘they’ is rapidly getting wider.

It is a ‘they’ that was once dependent on us and is now fast becoming parasitic on us, working day and night to reduce us to a life of ‘secondary and unwanted citizens’.

‘Their’ brazenness is in full fervour; is on full display!

And we, the idiots, the common Indians, are acting and are still poised to act as the mute spectators, allowing them to further ‘their’ class of superiority at the cost of us.

And it shall again be the case, in the coming months, when some important assembly elections and the parliamentary elections are slated to be held.

We, the voters, who don’t find good choices!

Or,

We, the voters, who can’t judge between a good person and a bad fellow!

Or,

It is the political con of cartelization to devoid us of an open atmosphere with more (and some better) choices!

THE LATEST: THE ‘OCCASIONAL’ CRY WHEN SUCH ‘REGULAR’ CRIMES NEED SUSTAINED ATTENTION

Isn’t it a conspiracy that the kids who lost their lives after consuming the poisoned mid-day meal in a government school of Bihar become the subjects of the political blame game that soon crosses all the limits of sanity?

And what about this characterized uproar every time whenever many of us, sometimes in thousands, become victims of a man-made systemic political apathy?

Why is it that we look to care for what caused the disaster whenever a disaster takes place and then forget it conveniently until next one happens?

In the case of the Bihar mid-day meal deaths, it is not even a week and the war cry that was there has died down. The chief minister of Bihar has not yet spoken. His colleagues and the political opponents have traded charges. Some more cosmetic measures have been announced and by the precedent, we can safely say, such measures would open more avenues of corruption.

And meanwhile, no one is talking anymore about the families who lost their kids. It is foolhardy to expect that we would see a campaign launched or follow-up stories pursued to get these families (and million other families in similar other cases) justice.

This silence, or to say more aptly, this ignorance, is a criminal negligence on part of all of us who are capable enough to raise the voice.

It was not a long ago, in fact it was in last July only when the nation had seen huge outrage over ward boys and sweepers performing minor surgery, dressing and autopsy, potentially threatening lives of the patients in Bulandshahr, Meerut and Balia cities of Uttar Pradesh, India’s most populous but India’s most digressive state.

For media outfits, it was a potboiler generating uninterrupted coverage of many valuable TRP hours spread across several days. There were high-pitched debates and rhetorical campaigns to cleanse the society of this malaise. The insensitive and shameless politicians and higher level government employees, who were initially, as usual, in denial mode, were forced to come forward. Yes, they did come forward after their characteristic delay but they didn’t own the responsibility, something that always happens, something that we recently saw in the course of the aftermath of the massive Uttarakhand flash floods. They just passed the buck.

In fact, they always believe that ‘we, the creatures, the voters, the ordinary Indians’ should get such treatment as it would keep us dependent on them.

And so they create such situations that force us to be in miserable condition and characteristically, whenever these ‘miserable’ conditions become fatal or epidemic, they first try to play down the scale or shift the responsibility and if not successful, they put a shameless face of concern promising the matter is being looked into and appropriate action would be taken.

Appropriation action! An alternative political catchphrase for it is ‘the toughest possible action’!

Now, see the toughness! In the very same Uttar Pradesh, where a sweeper was performing autopsy last July, a rickshaw-puller is filmed on camera this July, in a government hospital, giving an injection to a kid that takes the kid’s life. And it happens in one of the cities, Balia, that was in the eye of the storm last July for a similar medical negligence case.

See! This is how politicians see us – valueless, soulless creatures who exist only to serve the political masters and their cohorts.

Also, where were the media carriers, the activists and the aligned advocates throughout this period where they could easily see (and they have been witnessing it) that the rot was so deep and was getting deeper owing to the political callousness. In fact, they too, act vague it can be said. Whatever be the reasons and the considerations but the fact remains.

Why does it take lives of over 20 children to make a war cry on such a poor status of mid-day meal scheme in India?

Why this flood of reports now only?

Why not a sustained socially responsible campaign to put effective check on the system?

The rotten meal! It is an open fact that most of us know very well. Just step in any government run primary or middle (class 6-8) school where the mid-day meal is served and the first reaction, if you are from those of the metro middle class families, would be that you cannot eat it. Search for reports and one will come across regular reports of mid-day meal poisoning even from the metro cities like Delhi or Mumbai. The condition is horrible in small town India and hinterlands and the Chhapra incident in Bihar where 23 students of a primary school lost their lives after eating the mid-day meal represents that horror.

And most of them (excluding the political opponents here-they are the natural party to this crime) who are crying foul are aware of this open fact. Why not then a sustained campaign to pressurize the political class to act responsibly?

Like the horror of the mid-day meal, the ground reality of the government-run hospitals and health-centers is also an open fact. Anyone who can afford private treatment would never go to a government-run health unit. Government doctors, busy in private practice, using ward boys or sweepers as their replacement, is a commonplace thing and all of us and the groups crying over the Balia hospital incident are well aware of it.

Why don’t the groups looking and acting concerned at the moment run a sustained campaign against the politicians and their administrative bedfellows to pressurize them to take responsibility?

Acting only in spurts when the problem has already become chronic – the attitude is worrying. It is senseless.

It sounds more of the elitist concern of acting as and when it suits the tastes and needs of those who can raise the voice and not based on the needs of those who have been reduced by the politicians and their various colleagues as the silent majority at the receiving end of their every deed and misdeed.

It sounds like a sham! This façade has to be removed.

Chronic problems like the systemic political apathy and the political corruption need sustained efforts.

‘They’ who see us as lowly creatures need to be shown the mirror to make them realize that ‘they’ are from among us only!

‘They’ must not be allowed to make India a failed democracy.

‘They’ must not be allowed to make India a falling nation.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

Incorporating the write-ups:

‘THEY’ & ‘WHAT SORT OF IDIOTS, WE THE INDIANS, ARE’?

MID-DAY MEAL KILLS CHILDREN, RICKSHAW-PULLER KILLS PATIENT –WHY THIS ‘OCCASIONAL’ CRY WHEN SUCH ‘REGULAR’ CRIMES NEED SUSTAINED ATTENTION

MID-DAY MEAL KILLS CHILDREN, RICKSHAW-PULLER KILLS PATIENT –WHY THIS ‘OCCASIONAL’ CRY WHEN SUCH ‘REGULAR’ CRIMES NEED SUSTAINED ATTENTION

Isn’t it a conspiracy that the kids who lost their lives after consuming the poisoned mid-day meal in a government school of Bihar become the subjects of the political blame game that soon crosses all the limits of sanity?

And what about this characterized uproar every time whenever many of us, sometimes in thousands, become victims of a man-made systemic political apathy?

Why is it that we look to care for what caused the disaster whenever a disaster takes place and then forget it conveniently until next one happens?

This silence, or to say more aptly, this ignorance, is a criminal negligence on part of all of us who are capable enough to raise the voice.

It was not a long ago, in fact it was in last July only when the nation had seen huge outrage over ward boys and sweepers performing minor surgery, dressing and autopsy, potentially threatening lives of the patients in Bulandshahr, Meerut and Balia cities of Uttar Pradesh, India’s most populous but India’s most digressive state.

For media outfits, it was a potboiler generating uninterrupted coverage of many valuable TRP hours spread across several days. There were high-pitched debates and rhetorical campaigns to cleanse the society of this malaise. The insensitive and shameless politicians and higher level government employees, who were initially, as usual, in denial mode, were forced to come forward. Yes, they did come forward after their characteristic delay but they didn’t own the responsibility, something that always happens, something that we recently saw in the course of the aftermath of the massive Uttarakhand flash floods. They just passed the buck.

In fact, they always believe that ‘we, the creatures, the voters, the ordinary Indians’ should get such treatment as it would keep us dependent on them.

And so they create such situations that force us to be in miserable condition and characteristically, whenever these ‘miserable’ conditions become fatal or epidemic, they first try to play down the scale or shift the responsibility and if not successful, they put a shameless face of concern promising the matter is being looked into and appropriate action would be taken.

Appropriation action! An alternative political catchphrase for it is ‘the toughest possible action’!

Now, see the toughness! In the very same Uttar Pradesh, where a sweeper was performing autopsy last July, a rickshaw-puller is filmed on camera this July, in a government hospital, giving an injection to a kid that takes the kid’s life. And it happens in one of the cities, Balia, that was in the eye of the storm last July for a similar medical negligence case.

See! This is how politicians see us – valueless, soulless creatures who exist only to serve the political masters and their cohorts.

Also, where were the media carriers, the activists and the aligned advocates throughout this period where they could easily see (and they have been witnessing it) that the rot was so deep and was getting deeper owing to the political callousness. In fact, they too, act vague it can be said. Whatever be the reasons and the considerations but the fact remains.

Why does it take lives of over 20 children to make a war cry on such a poor status of mid-day meal scheme in India?

Why this flood of reports now only?

Why not a sustained socially responsible campaign to put effective check on the system?

The rotten meal! It is an open fact that most of us know very well. Just step in any government run primary or middle (class 6-8) school where the mid-day meal is served and the first reaction, if you are from those of the metro middle class families, would be that you cannot eat it. Search for reports and one will come across regular reports of mid-day meal poisoning even from the metro cities like Delhi or Mumbai. The condition is horrible in small town India and hinterlands and the Chhapra incident in Bihar where 23 students of a primary school lost their lives after eating the mid-day meal represents that horror.

And most of them (excluding the political opponents here-they are the natural party to this crime) who are crying foul are aware of this open fact. Why not then a sustained campaign to pressurize the political class to act responsibly?

Like the horror of the mid-day meal, the ground reality of the government-run hospitals and health-centers is also an open fact. Anyone who can afford private treatment would never go to a government-run health unit. Government doctors, busy in private practice, using ward boys or sweepers as their replacement, is a commonplace thing and all of us and the groups crying over the Balia hospital incident are well aware of it.

Why don’t the groups looking and acting concerned at the moment run a sustained campaign against the politicians and their administrative bedfellows to pressurize them to take responsibility?

Acting only in spurts when the problem has already become chronic – the attitude is worrying. It is senseless.

It sounds more of the elitist concern of acting as and when it suits the tastes and needs of those who can raise the voice and not based on the needs of those who have been reduced by the politicians and their various colleagues as the silent majority at the receiving end of their every deed and misdeed.

It sounds like a sham! This façade has to be removed.

Chronic problems like the systemic political apathy and the political corruption need sustained efforts.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

PRIMING OF INDIAN MEDIA BY THE POLITICAL CLASS

Like many other parameters of social importance, Indian politicians have started making efficient use of media, too, as a priming tool for their agenda setting.

It may be matter of a debate whether the media carriers being used are aware of it and have become comfortable with the practice to increase the profitability or they are still not reading the scheming of the political class.

There may be a mixed class of these two categories. But what is clear is the fact the media organizations are being used and manipulated by the political class to promote their agenda.

Compulsions to remain commercially viable and an excessive commercial approach to reap more out of the less to a socially-responsible profession is killing the longevity of the shelf-life of issues of social concern in the public sphere of debates, thus suppressing the spirit of the culture of healthy debate on social issue, a culture that has not even fully germinated in India. Media outfits are supposed to carry out a role of prime importance in promoting such a culture of debate.

Many such issues stand out. If we talk of the recent developments, after the deregulation of fuel prices, the periodic revision in prices of petroleum products like petrol, diesel and LPG is an issue of huge public interest with an effect that has capacity to burn almost the whole nation with it.

But no one in media is talking about it with such a proportionate urgency. That was not so, not so long ago.

Deregulation of prices of petroleum products was big, big news when it started filtering out first. The ballooning exercise by the government to selectively leak information on policy matters related to it made for marathon debates. The trend intensified when the prices were decontrolled. It graduated to a riot sort of spread with first few hikes. The steepness of the first few hikes only added to it.

The partial deregulation of the diesel had same effect in initial days because it opened the territory for multiple prices rises by directly affecting the commercial transportation charges. Political opposition to the issue only added more fuel to the fire.

But now, why don’t we hear that uproar, that unabated media commentary advocating for the concerns of the common man, that war cry of the political opposition tearing into the ruling political class, while the issue remains there?

Fuel and energy price rises still hit the masses rise as they were affecting them a year ago.

Why and how, then, the issue lost the importance for the media?

Aren’t they talking about it or no one is listening to them?

How the politicians could manipulate the media to achieve it?

How did they set their agenda and how the media became a party to it?

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

MODI’S ELEVATION, ADVANI’S GRATIFICATION AND SOME GOOD PUBLICITY REALIZATION

No publicity is good or bad. Every publicity event now delivers some good because it enhances the imagery in public perception by repeating on the recall value. Value system is changing. Most values have changed. They are not values anymore. Putting things this way may still be half true in the social milieu of India but it is absolutely true for the politicians and the public perception about them in the prevailing political circumstances of India.

So, irrespective of the endless discussions on the implications of the L K Advani resignation episode, the final outcome comes to the one foyer only, that it gave Bhartiya Janta Party and L K Advani some heavy dose of (and required) media exposure that, until now, for the BJP, mostly Narendra Modi or Narendra Modi related developments were getting.

This heavy media exposure that began two-three days before the BJP National Executive in Goa (June 7-9) and built on the speculation that Advani was opposed to Narendra Modi’s elevation as the chairman of the BJP central election committee for the next parliamentary, scaled new highs as the events at the meet unfolded with Adavani postponing joining the meet, finally saying he could not make it due to ill health, reached to deafening loudness with Advani resigning on Monday and culminated yesterday, when Advani withdrew his resignation, all much like a scripted story.

All this kept the news carriers glued to the developments as and when they were happening. And as every news carrier was on it, so was the news-watching and reading audience universe that forms a sizeable chunk of this country’s population. Print and electronic media, together, now covers almost whole of the country and news developments travel in real time on the back of advanced information and communication technologies.

So, it was BJP, L K Advani and Narendra Modi all over. Though Narendra Modi prevailed in cornering the maximum exposure till Advani resigned, the carriers did justice in the aftermath of Advani’s resignation giving equal footage to Advani and BJP. The beleaguered NDA too, got good enough attention here.

In a country where the politics and the politicians have been unanimously branded corrupt, someone taking a stand for personal gains at the cost of larger group interests (can be applied with Advani and Modi both), doesn’t create a brand crisis, be it for brand BJP or brand Advani or brand Modi. The public understands that politicians see their self-interest first and do no compromises on that.

Isn’t it?

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/