DONALD TRUMP THANKS SOCIAL MEDIA FOR HIS WIN (AND RIGHTLY)

Donald Trump has attributed social media as a ‘key element’ in his win. He said in CBS’ 60 Minutes, “The fact that I have such power in terms of numbers with Facebook, Twitter, Instagram, etc.,”, I think it helped me win all of these races where they’re spending much more money than I spent.”

When we see it in composite numbers, Republican Donald Trump is way ahead of Democrat Hillary Clinton. While writing this, Donald Trump, the US President Elect, has a combined Facebook-Twitter-Instagram following of 33.7 million that is a huge 9.5 million more than Hillary Clinton’s. Following is the split of their followers base for these three social media platforms.

Donald Trump
Facebook: 14.7 M
Twitter: 15.1 M
Instagram: 3.9 M

Hillary Clinton
Facebook: 9.5 M
Twitter: 11.1 M
Instagram: 3.6 M

These figures say Donald Trump is significantly ahead of Hillary Clinton in terms of Facebook and Twitter followers – two of the three most talked about social media platforms that along with YouTube help shaping public opinion on issues – like we saw in the case of the Arab Spring – a multi-country revolution in the beginning of this decade that is attributed to social media platforms like Facebook and Twitter. He is having a slight edge even on Instagram, the junior brethren of these two.

And when Donald Trump says that ‘he thinks that social media has more power than the money they (Hillary’s campaign) spent’, he makes a perfect sense.

America is a connected country with firsts in telecom and internet revolutions. According to Statistica, the US has around 190 million Facebook users, 67 million Twitter users and 67 million Instagram users. That means a lot in a developed society of 320 million residents.

So even if Facebook founder Mark Zuckerberg is busy clarifying that the Facebook content is authentic and just less than 1% of it can be termed fake and he is terming the ‘criticism of Facebook for spreading fake news’ as crazy, we have reasons to believe when Donald Trump says social media helped him win or when Hillary Clinton blames FBI director James Comey for her defeat who reopened the Hillary’s role into the classified emails probe days before the polls, on October 28.

Okay, Hillary doesn’t say anything about social media here. But it is social media only that can shape opinion so rapidly – in a week – something that has potential to decide the electoral outcomes – at least in a connected society like the US – in a society where even many Democrats and states/regions who had voted for Barack Obama in the previous two polls, went on to vote Donald Trump – in a society that stands bitterly divided after Donald Trump’s victory – a fact that also tells us that there are very limited chances of some surge or drop in the followers base of Trump or Hillary post the election result.

Just to sum up, a February 2013 observation by Adweek says, “Social media takes up a lot of time, and internet users are happy to get stuck in. This leads to the use of platforms such as Facebook and Twitter becoming second-nature, forming habits that influence their lives, both on and offline.”

When it was so four years ago, imagine it now – when social media platforms have made rapid strides including new platforms like WhatsApp, Instagram and Snapchat – that are taking the world by storm.

©SantoshChaubey

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EKNATH KHADSE’S HELIPAD AND PRIYANKA GANDHI’S BUNGALOW: THIS IS OUR POLITICS, FOLKS! (II)

If Eknath Khadse is emblematic of how crassly insensitive our politicians can become, can be, the row over Priyanka Vadras’ (or Priyanka Gandhi’s) house rent is equally disturbing.

The only thing is, we have forgotten ‘getting disturbed’ over such ‘undemocratic developments’.

Not so long ago, a senior party leader of Congress, the party of Priyanka Gandhi’s mother Sonia Gandhi and her brother Rahul Gandhi, Mr. Kapil Sibal, had taken a house in the same tony location, Jor Bagh, though certainly not as posh and VVIP as Priyanka’s house is, and less than half in size, for a whopping monthly rent of Rs. 1600,000 or Rs. 1.92 crore a year.

Now, let’s jot down the obvious:

Priyanka Gandhi pays a ‘super’ subsidized rent of just Rs. 31,300 a month for her Type VI house in Lutyens’ Delhi.

The house measures 2765 sqm in size and reports say that no such big house with all its natural extensions like lawns and amenities is available for rent in the area Priyanka’s house is located.

If we go by the reports of sky-high rent being paid by Kapil Sibal, the minimum that Priyanka Gandhi needs to pay as rent around Rs. 35 lakh a month. And even then, the rent cannot match house’s expanse and location.

Priyanka Gandhi was given this house in 1997 at a monthly rent of around Rs. 53,000. Her request for subsidized rent was accepted in 2002 and her rent was fixed at 8,888 by the then Atal Bihari Vajpayee government. Now, the person who fixed it can only tell us about this interesting combination.

The revelation here is, the loss to the public exchequer since 1997 – because even a rent of Rs. 53,000 a month for a larger than life bungalow in India’s most VVIP zone in Delhi, a city where people are cursed to live in cramped houses and flats, was a jaw-opener for anyone – for its sheer meekness.

Let’s go by the simple logic – that we common folks have to shell out 10% more every year on our housing rent. That makes it roughly around Rs. 350,000 a month after these 20 years – for Priyanka’s Rs. 53,000 in 1997.

Her current house rent of Rs. 31,300 is more or less in line with this ‘annual 10% hike’ norm. So, it is a direct loss to the public exchequer – running in millions – when India’s successive governments have failed to define a proper poverty line in the country – a political class that still accepts the wisdom of expert panels that find a person above poverty line if he earns Rs. 40 a day or so (Rs. 32 rural and Rs. 47 urban) – even if Rs. 40 cannot earn a decent one time meal on the prevailing market prices.

Like the Bombay High Court said while hearing the petition on water wastage by BCCI on conducting IPL matches in Maharashtra – that it was criminal that BCCI was wasting hundreds of thousands of water in every IPL game when Maharashtra was facing the worst drought of 100 years, when people were not getting water to drink and bathe – this, too, is criminal when poverty, quality literacy, education and healthcare still need critical attention.

How can this paltry sum be justified by anyone, let alone by the party that has been in power for some 60 years of India’s 70 sovereign years?

How can Congress counter this when a simple two bedroom house less than 100 m in size in Delhi costs around Rs. 20,000 in monthly rentals and its goes up to around Rs. 50,000 or so in many upscale areas?

How can Sonia Gandhi and Rahul Gandhi justify that Priyanka Gandhi indeed needs a ‘super’ subsidy for her housing rent when Robert Vadra, her millionaire husband, claims that ‘he always had enough and he didn’t need Priyanka Gandhi to enhance his life’?

But nothing will move folks, except some hue and cry. It will die down soon. That is the state of affairs in Indian politics. That is the standard here.

Be it BJP for Eknath Khadse or Congress for Priyanka Gandhi – the colours fade into oneness, the lines blur when it comes to ‘certain’ political compulsions. It was a BJP government in 2002 that had ‘super’ subsidized Priyanka Gandhi’s housing rent. It was a BJP government that had retained Robert Vadra on ‘no frisking VVIP list’ at the country’s airports in 2014 in spite of strong reservations. It is a BJP government in Maharashtra whose minister has made mockery of farmers’ plight by wasting precious water even if his chief minister says in the Bombay High Court that the IPL matches could be taken out of the state to save water.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

EKNATH KHADSE’S HELIPAD AND PRIYANKA GANDHI’S BUNGALOW: THIS IS OUR POLITICS, FOLKS! (I)

They are quite a lot, in our kaleidoscopic politics, be it any party, including its newest entrant, Aam Aadmi Party, though the malaise there has not reached chronic levels.

In fact, if any factor that has been a constant irony in an otherwise robustly functional Indian democracy, it is about our politics, that has dragged us back, that has let us down.

Yes, there have been and there are good politicians but they have always been a rare breed.

Most have been – like in the category of Eknath Khadse – being parasitic on us – even if we are being forced to die – because our politicians have not been able to take us away from the pangs of an agricultural economy dependent on rains – even if we have seen almost 70 Independence Days.

When Maharashtra and India are witnessing one of the worst drought years, such apathy, such callousness can only be expected from a politician. Mr. Khadse saw it unfit to take even 40 minutes of road, even if he was rushing to take credit over dead bodies. Yes, Marathwada and Vidarbha crisis is as much man-made and as it is nature inflicted.

IPL was a symbolism. Its court-forced shift from Maharashtra for wasting water in maintain pitches when the state is reeling under severe drought is a lesson for everyone to get back to the business of humanism, to get sensitive to the cries of people dying, to contribute as a social obligation for your place in society.

But who will tell this to our politicians, politicians with their fiefdoms who are as much a culprit as nature in forcing droughts in lives of the common men of this country. The biggest water guzzler in Maharashtra, the sugarcane industry, has names of some of the most prominent Maharashtra politicians as its barons.

Yes, they employ thousands in their factories, but are they beyond this basic tenet of social behaviour – that you have to care for the survival of your fellow human-beings. In fact, it becomes all the more imperative for them to come up with alternatives to compensate for the cruel exploitation of natural resources, in this case water, in a drought year, as they are from the bunch who is entrusted with writing policy guidelines in crisis hours – like the Maharashtra drought of the these days.

But our politicians have made it a habit to fail us, even if we try hard to repose our trust in them.

What Mr. Khadse did was akin to mapping another level of bad politics, something that politicians like Mr. Khadse feel adept at. Books and articles have been written on how a drought is eagerly awaited by bureaucracy and politicians in India – with free flow of resources and credit to exploit.

IPL’s forced shifting from Maharashtra is a defining moment for all of us and Mr. Eknath Khadse should have thought 100 times before going on his ‘helipad bravado’ that wasted some 10,000 litres of water, 10,000 litres that are lifelines for many families. He could have taken a road journey to receive the water train. Showing a bit of sensitivity would have only helped him in claiming his share of credit in this season of photo-ops, drought-politics (and water politics).

But only if they care! But only if our politicians care for what we think!

To continue..

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

BHAGWAN IS ADVERTISEMENT KO SALAMAT RAKHE!

Saw the Aam Aadmi Party’s (Arvind Kejriwal’s) advertisements on a ‘news channel’ today.

And felt so confident after watching it that ‘the AAP and Arvind Kejriwal are on highway of success’.

And it is for the betterment of the masses and the classes that they want to take it further to them, to tell them – to communicate to them the good work Mr. Kejriwal is doing – so that it reaches far and wide – so that it reaches to ‘every possible family’.

After all, unlike the family in this advertisement, there are many families who don’t feel Kejriwal has done anything significant so far to affect their lives, even if there is a sea-change – at least to do while expressing themselves publicly.

They are so adamant that they are not believing even Kejriwal and it is hurting the good samaritans of the ‘good samaritan sort of party’. After all, they are not doing it for name, fame and money. They are doing for social well-being. They are doing it for the ‘politics of change’ to change ‘themselves’.

Therefore, it is a commendable act. I thought to do an analytical appreciation of the advertisement frame by frame but could not locate it on online platforms including YouTube and the AAP website. Hope, it will be here today, allowing me to do, what was left midway last night.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

RAHUL GANDHI’S LATEST BRANDING BLITZ: WHAT’S NEW, WHY ALL THIS FUSS?

Why so much of gyan, concern, debate and deliberation over it?

It is an open secret.

Even politicians from economically backward states like Bihar or Jharkhand or politicians from culturally backward states like Haryana or Rajasthan or from Western Uttar Pradesh use them, especially those who have lager game-plan for their political future, like playing a centre-stage role in state polity. And the situation is becoming chronic (or, alternatively, more relevant) with politicians who aspire for sustained and enhanced presence in the national politics.

A Public Relations consultant or a PR consultancy is rapidly becoming the in-thing for them.

I have been approached by some though I did not take the assignments. But I know professionals, at different levels of their PR profile, handling accounts of individual politicians.

Yes, they do all to keep it secret but as said above, such things are always an open secret, at least for them who are in the game.

So, why this fuss over Rahul Gandhi’s branding or we should say the latest episode in Rahul Gandhi’s branding exercise, so much so that the Congress spokespersons had to come forward to issue official denial(s) to the reports.

But it is not a new initiative.

Much has been written over the brand management efforts centered at Rahul Gandhi, his team of strategists, the Team RG, his ‘style’ of politics, his oratory skills and his body language and gestures.

The debate on whether Congress is hiring image-makeover consultants is a misplaced one. Irrespective of the Congress denial, the elements and the frequency of scheduling of the communication campaign of Congress and thus the projection of Rahul Gandhi and his team would tell the public the imprints of professionals behind the exercise and would certainly tell the people who can identify the experts by their work if Dentsu, JWT and Genesis Burson-Marsteller are involved or not.

Also, the exclamatory observations over this Rs. 500 crore are utterly misplaced when we see the cost of the regular political ad campaigns like a ‘Bharat Nirman’ that counts in thousands of crores.

Let’s quote some of the easily searchable (with simple, routine googling) article excerpts from media reports on Congress and Rahul Gandhi’s branding exercise:

Congress ad blitzkrieg in the works – Business Standard, September 12, 2013 (1)
Till date, 11 agencies including JWT, Percept, Crayons, Equus and Grey have made ad pitches to the team comprising Singh, Ajay Maken, Jyotiraditya Scindia, Jairam Ramesh, Deepinder Hooda, Vishwajit Prithvijit Singh, Manish Tewari at the party’s ‘War Room’ at GRG Marg. The presentations are then sent to Congress vice-president Rahul Gandhi, who is likely to be the party’s face of the 2014 campaign. However, the final call, would be taken by Rahul and party president Sonia Gandhi, sources added.

In the last 2009 Lok Sabha polls, Crayons and Percept had bagged the Congress ad contract. No agency had been finalised as yet for this year, said a senior Congress leader.

2014 Elections: Congress signs up JWT for Rs 550-cr poll campaign; to counter Narendra Modi’s ‘claims’ – The Economic Times, September 2013 (2)
Congress has engaged advertising agency JWT for a Rs 500-crore publicity blitz to stymie the challenge posed by BJP’s Narendra Modi and help smoothen its path to a hat-trick in the 2014 general elections by hardselling its welfare credentials.

Ahead of the 2009 Lok Sabha polls, JWT, Crayons and Percept had handled the party’s ad campaign, which included purchasing rights of AR Rahman’s Oscar-winning number ‘Jai Ho’.

In 2004, the Congress campaign was mainly handled by Leo Burnett, which packaged its Aam Aadmi messaging that helped the party undercut NDA’s ‘India Shining’ campaign. Some of the work in the 2004 campaign, notably ad films, was handled by Percept, the agency behind the ongoing Bharat Nirmaan campaign.

Congress picks Dentsu, Taproot & JWT for poll ad campaign – The Economic Times, October 8, 2013
The Congress party has opted for many of the same people who were behind its advertising campaign for the 2009 elections, picking Dentsu and Taproot to join JWT as the agencies that will handle the Rs 500 crore contract.

Okay, now these three reports should be enough to gauge for the curious fellows on how regular this practices has been. Yes, most of these reports talk about Congress and poll preparations but only an immature mind (of a communication pro) can see Congress and Rahul differently while preparing a brand management (and thus performance) strategy for Congress.

Also, before this, Rahul was running the show in a roundabout way. Now, he is the face. So, this time, it has to be more direct, centering on him, because stakes are highly unprecedented, highly delicately skewed.

So, if earlier, it was around Congress and projecting Rahul was a part of it, this time, it is going to be around Rahul and Congress is going to follow the leads from projections and imagery about Rahul Gandhi.

The change of guard is going to focus the Rahul Gandhi way of politics (the way he talks about it, especially in post-Aam Aadmi Party scenario) as the central theme of the communication campaign in the run-up to the Lok Sabha polls.

Also, whenever there are no hopes left for the Congress party, as is the case now with absolutely high anti-incumbency against the Manmohan Singh led UPA government, the party leaders has nothing but to look to the Nehru-Gandhi family as the last resort. Now, the effectiveness of this last resort has not been consistent, but at least, it gives the party leaders a point to base their hopes in the atmosphere of 360 Degree gloom.

And to fight this atmosphere of 360 Degree gloom, the Congress party is going to soak itself deeply in the blitzkrieg of a 360 Degree communication campaign employing tools of advertising and public relations hoping it would make for the lost ground.

Rahul Gandhi or Congress taking help of image management consultants for the upcoming general elections is a regular political communication campaign, an effort that has no guarantee of ROI (return on investment), more so, in the prevailing political circumstances.

We saw the National Democratic Alliance’s (NDA) ‘India Shining’ campaign failing to deliver. The Rahul Gandhi brand management exercise coupled with ‘Bharat Nirman 2.0’ could well be a repeat of the ‘India Shining’ campaign.

The outcome may be as challenging as the evolution of the ownership structures of the advertising and public relations agencies and their holding groups!

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

1 http://www.business-standard.com/article/politics/congress-ad-blitzkrieg-in-the-works-113091100632_1.html
2 http://articles.economictimes.indiatimes.com/2013-09-11/news/41971845_1_jwt-congress-campaign-congress-war-room
3 http://articles.economictimes.indiatimes.com/2013-10-08/news/42829373_1_ad-agencies-congress-party-election-campaign

PROS FOR POLITICAL COMMUNICATION: WHY THE SURGE IN DEMAND

Corruption folks, the omnipresent political corruption of India – and the natural siblings are nepotism, dynasty politics, money and muscle power and a weak moral base!

Given the monstrous political corruption in India, handling corruption cases on platforms of media trials and public scrutiny in order to repair (efforts may or may not yield result) the image to go back again to the voters needs a crisis management skill at the level of communication management.

With a rich growth of communication platforms, it’s an atmosphere of information explosion in India and the phenomenon is leading to information chaos. It is becoming difficult for the political class to suppress or manipulate information.

Masses are getting multiple angles on any information from the easily available sources at their disposal. This is affecting and denting the outreach of the politicians.

Already in a credibility crisis, the information access is not allowing them to reach out to the audiences (and so the voters) to convince them that why some of them are better choices than the rest of the lot.

It is pushing them to hire the professionals to manage (or we can comfortably say to manipulate, in many cases) the channels of information in order to maximize the outreach.

With increasing dominance of money and muscle power in Indian politics, the grassroots political workers are fast becoming passé. The replacement players do not ‘waste’ their time in the field to develop their base that takes many years. Instead, they prefer political blitzkrieg through communication outreach programmes to make inroads to the inner circle of the power corridors.

The same can be said about the dynasty politics. The princelings, they inherit it. Be it at the Union level or in the states, major ruling figures are products of the dynasty politics.

So the ‘push-up’ branding is already there. All they need is an image-building exercise in the public perception that makes them a known figure. Most of the princelings are availing the top-notch professional services.

And the biggest spectacle, the dance of democracy – the many elections including the parliamentary ones, are increasingly being fought more and more on the organized communication campaign lines. Proactive politicians with national ambitions are realizing the need to reach out to the larger audiences using highly sophisticated tech-managed professional communication platforms as devised by the consultants.

And with each of the factors mentioned here witnessing an upward trend, the communication management professionals are going to have an increased pie of the greener pastures of Indian politics.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

CAN’T SAY IF BHARAT NIRMAN DID HAPPEN, AND LO! HERE COMES YET ANOTHER UPA-II AD-SPEND BLOOPER

We are going to be burdened (indirect effects of which we are to feel later that might come in form of some more subsidy cuts) a bit more and as usual, it is the immense wisdom of our comfortably numb prime minister Manmohan Singh that is (or going to be at play again) at play again.

But before going into that let’s scratch our heads to know a little that what Rs 200 crore can do the life of some ordinary Indians:

Let’s take a simple corollary. India is the youngest nation in the world and millions of its young representatives are staring at the prospect of a stable livelihood.

To go into that let’s pan across some data:

  1. ‘Around 7 crore people are unemployed or underemployed in India’ said Labour and Employment Minister Mallikarjun Kharge in Rajya Sabha (upper house of the Indian Parliament) last December.
  1. According to an assessment from the latest Economic Survey of India report, the per capita income of India at current prices in 2012-13 was around Rs 5200 (with the national average of Rs 61,564 an year).

According to an exclusive story by the daily DNA (www.dnaindia.com – DNA exclusive: UPA-II’s India story is going abroad, for Rs200 crore, June 6, 2013), the United Progressive Alliance (UPA) government is planning to launch a massive advertising campaign to go for an overseas image makeover to address the brand UPA hara-kiri and disgrace. The report says: “After being battered at home and abroad, the UPA government is planning a Rs200-crore blitzkrieg to shore up its nirman story with a desperate bid to woo foreign institutional investors, particularly from North America, western Europe and the BRICS (Brazil, Russia, India, China and South Africa) nations.”

What does it mean for you and me and for an Indian who elects the people who make the governments like the UPA?

Nothing, except, some more misuse of the resources that were supposed to be used for the betterment of the public by the ‘people from among the public elected by the public’!

Rs 5200 per month, we all know that it is not a level of income to lead a satisfactory standard of living but let’s see what 200 crore can do for a rich country of poor where millions survive on less than 2$ a day.

This Rs 200 crore can employ around 3.2 lakh people for a year with Rs 5200 in monthly emolument. If we consider an average family size of four members, it effectively adds to the support system of 3.2 lakh families or around 1.3 million people in those families.

See! This much of the resources are going to be wasted again and this much, like always, like the Rs 150 crore for the recently re-launched Bharat Nirman campaign, would be taken out from the public fund that is supposed to be used for the public betterment. Okay, the government would justify it with more than one reason, in reality, nothing can justify it, especially when the very same government is shedding the crocodile tears to reduce the energy and fuel subsidies under the garb of increasing burden on the financial health of the nation.

Simultaneously, Rs 150 crore can effectively add to the support system of 2.4 lakh families or around 9 lakh people in those families. It becomes even more glaring if we take into account the ad-spend of the UPA-II government since 2009 when it retook the office.

According to the reports, the ad-spend figures available till February 2012 show the UPA-2 government had already spent Rs. 2246 crore on advertisements by then. Going by the corollary of the Rs 5200 per month per capita income, it could have translated to an effective aid to the support system of 3.6 million families and around 14 millions of individuals of such families.

We all know who Rajiv Gandhi was and what he did for India. Why do we need multiple advertisements across multiple platforms by most of the government departments and ministries commemorating Rajiv Gandhi on his birth and death anniversaries?

Okay, if they have to do so, why don’t they do so from their own, private funds? Why to waste the money meant for (and must be) used for the betterment of the public?

Okay, the argument may be propagated that the ad-spend was necessary but such an argument easily gets punctured in the light of the related developments.

Such arguments sound sham when we come across regular reports of massive corruption in almost every government project. Almost nothing, not even the rural India centric massive projects with an ambition to cover the most parts of the nation are beyond the web of the neck-deep political and bureaucratic corruption.

Advertisements by the government departments and ministries are supposed to act as tools to aware and empower the people intended to be the beneficiaries of different programmes and projects to ask for what is rightfully and legally theirs.

Instead, their ignorance and their inability to convey the wrongs happening as reflected in the large-scale corruption tell either the government efforts to aware and empower the people are failing or the government is not at all serious about the ultimate aim of such initiatives – making aware and empower and instead is busy in bushing the beat making such advertisements a personal branding exercise for the person or group of persons involved. And if that be the case, it is certainly not an acceptable practice. Such wastage of public funds is deplorable.

But, as has become clear, the insensitive political class doesn’t even think about such considerations. Rather, they prefer to suppress the voices trying to show them the reality. As the election time is approaching near, the UPA government and Mr. Manmohan Singh are ratcheting up the (empty) rhetoric again with heavy advertising to showcase what is not there; literally, to befool us again.

Coming back to where we began, on youth and unemployment in India, Manmohan Singh recently said: “The unemployment rate came down from 8.3% to 6.6% between 2004-05 and 2009-10. This period suffered from one of the worst global meltdowns in history and most of the countries, developed and developing, have registered increased in their unemployment rates while we were still able to create additional jobs. Employment in the unorganised sector registered a growth of more than 9% from 26.5 million in 2005 to 29 million in 2011.” 

But his assertions fall flat when we see the larger picture that is not what Manmohan is trying to make us see.

According to a report published in The Wall Street Journal (Young, Jobless and Indian, November 23, 2012): “The latest World Development Report by the World Bank says India’s youth unemployment — as a percentage of the youth work force — was 9.9% for males and 11.3% for females in 2010. In 1985, the figures were 8.3% and 8%, respectively. Youth unemployment in India, like most countries, has consistently been above the national average. But of late, the data indicate rising youth unemployment, now virtually 50% more than the national average, or total unemployment rate.”

Qualitatively disturbing! Now see this assessment from the International Labour Organization (ILO).

ILO says in its Global Unemployment Trends 2007-13, released in May 2013: What does it say about unemployment in India: “In India there is evidence that youth unemployment rates are higher for families with incomes over the $1.25 poverty rate than for those with incomes under this poverty line. “In developing countries such as India, as much as two-thirds of young workers receive below average wages and are engaged in work for which they are either over-qualified or under-qualified. Over-education and over-skilling co-exist with under-education and under-skilling. Such a mismatch makes solutions to the youth employment crisis more difficult to find”

A mismatch!  Indeed it is. A population of over a billion with majority of them quality-illiterate, poorly-fed and living a sub-standard quality of life needs a political and bureaucratic class that could understand this mismatch to work out effective solutions.

Instead, we have a political and bureaucratic class that has become synonymous with corruption, nepotism, insensitivity and elitism.

Instead of addressing such grave problems with the seriousness demanded, the Manmohan Singh led governments is pouring the money from the public funds freely into massive cover-up operations to create an illusion of the achievements that are not there, to create a layer of propaganda to hide the utter failure that his government has been during its second terms in the office since May 2009.

The insensitivity and the rashness reflect in the advertisement campaigns like Bharat Nirman or this reported campaign targeting the overseas audience or the reports of a Rs 100 crore campaign by the UPA government in September 2012 to justify the retail FDI decision and diesel-pricing deregulation and price hike or the Hindustan Times report (UPA ad blitz gets Rs. 630 crore more, June 6, 2013) that says the Finance Ministry okays Rs 630 crore more for the Bharat Nirman campaign.

Mr. Manmohan Singh, the youth from the 7 crore of the unemployed or underemployed people or 70 crores or more of the Indians, quality-illiterate, poorly-fed, the Indians forced to live a sub-standard quality of life, cannot buy your sham every time. NDA had learnt this lesson in a bitter way in 2004.

This time, it may well be a telling development for your government the signs of which you are not reading. Stop wasting millions that could give livelihood to the millions. That is not your private money. It is rightfully theirs.

 ©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/