WOULD AMAZON SUBSCRIBE TO THIS ON ‘SUBSCRIBE AND SAVE’?

Given the kind of depth Amazon has in online retail, along with its pioneering presence and global dominance, we can say the company will soon be India’s biggest online retailer, a market that is soon projected to have the world’s largest middle class. And the way it is moving up its product chains, it is leaving behind a widening gap for other biggies of the space, i.e., Flipkart, Snapdeal, Shopclues and so on, to fill.

Like many of its good initiatives, Amazon India started an easy to subscribe (and modify) ‘subscribe and save’ category last month. Under this category, buyers can monthly subscribe for products from among eight categories. Though the catalogue is pretty short, we can say it has begun on a good note. A customer has the option to opt for frequency of delivery – from one to six months – for each product.

There are two offers with this category that make it worth a pick.

The first is obviously the comfort of home delivery and Amazon has an efficient one.

The second is about the 10% discount on offer. If one subscribes for more than three products a month, a flat 10% discount on every product is yours.

Obviously, one can get a better deal in many wholesale markets of Delhi where the norm is between 15-20% discount. But here it is about the comfort of ordering from your smartphone or computer from anywhere you are, saving your flesh and soul from the nightmare of Delhi’s traffic and its overcrowded markets. I am talking about Delhi here because I stay here and my experiences pushed me to write this piece.

But in this case – with this ‘subscribe and save’ option – the comfort level of this convenient home delivery option is proving a burden, as well as an embarrassment.

How?

I recount here.

Last month I subscribed for some 10 products under ‘subscribe and save’ category. Two were bathroom air fresheners from Godrej (Godrej Aer Pocket Bathroom Fragrance) – of different fragrances. These two were delivered a week apart. In fact, every product of my order was delivered on different days.

So, that is there where the problem lies.

Amazon sent its guys some 8 to 10 times, stretch over some 10 days, to deliver those products I subscribed last month if I am recollecting properly.

There is always these messages popping up that your products has been packed, that it is ready to ship, that it has been shipped, that it will be delivered today. With the usual tag line – please keep cash or your card ready! Here I would like to mention another thing – none of the delivery guys were carrying the card swipe machine – even if I asked for the one sometimes.

It wastes your time. There is always this leftover in your mind that you have to be at home as the Amazon guy would come to deliver the product.

Also, on a social/societal note, your neighbours would obviously think what has happened to this guy that he is ordering so much online, even if you ordered the basic stuff you need every month. The problem of plenty that was never there!

Does it make any better business sense?

I was thinking to call Amazon for many days to register my thoughts. Today I got my call patched. The guy on the other side sounded sincere on my complaint and he said he would send the feedback up. But he also said that it was due to the cycle of availability of products. Amazon makes a product available to its customers as soon as it reaches its warehouses and, according to him, that is the reason behind the multiple runs of errands.

So, Amazon is incurring loss here. It is what a common ‘common sense’ says. After all, you need to pack the product – that costs. I would say, again of Godrej air fresheners – a small strip worth Rs. 45 was in a packing that would obviously be costly. And as I wrote, I had ordered two.

Then there is this wastage of manpower hours. All the products from a single order, with a tag date of 11 of every month, can be delivered on any chosen day before that tag date. It doesn’t make sense to send 10 guys to deliver 10 products on 10 different days – of a single order.

Or does it?

Does Amazon India see any logical sense in this logistical spiral?

Because I believe I am not alone in thinking so!

Amazon Subscribe n Save

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

Featured Image Courtesy: Screenshot from Amazon India website

FALLING IN LOVE – ITS NOT FOR YOU, IF.. :)

Folks if you don’t have come across a Dalmia Cement bag – if you have not jogged on the roads made by Dalmia cement – or if you have not crossed a flyover built from Dalmia Cement – you don’t stand any chance to fall in love (or succeed in love).

This is the wisdom that starts floating (flowing) after you ‘watch’ the latest television commercial of Dalmia Cement.

Now, I have no authority and competence to comment on the quality of Dalmia Cement. That is simply not my area and concern.

But communication tools are! So when I saw this ’emotive’ advertisement – bridging the gaps – I could not stop myself from writing some lines on its ‘floating wisdom’.

Much in the same way as its copious content is – with a lyrical flow – like a rose drenched in rain – that makes you fall in love then and there – and then you wander here and there – and then a bridge is built – symbolically – physically – and Dalmia Cement is the cement there – in both cases – bridges between hearts or cities!

Watch it! Assimilate its message if you wish to, if you can! Enjoy it!

https://www.youtube.com/feature=player_embedded

FALLING IN LOVE – ITS NOT FOR YOU, IF.. 🙂

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

LIFE AND DEATH: INEVITABILITIES, SO THINK OF EVERYTHING BUT THEM :)

Thought to share a brief but themed conversation I had with a friend the other day. Whenever we speak, life is the central theme we mostly talk about and we end up coming out to a point where we see some point. 🙂 

Me: Life and death are inevitabilities so think of everything but them while you live.

My friend: Some die in installments too.

Me: That happens in every life – at times – and that is again inevitability – bound to happen when you stop living.

My friend: Haha, no one can win from you… Life and death specialist…

Me: Experiential existentialist…:)

My friend: How are you existentialist… don’t tell me…that’s relative…bored of listening that from…xyz…types…

Me: Existentialism literally means you carve out a way for yourself based on your thought process. The society at large has to be a reflection of you which may or may not gel with you but you go well with that – living (and not complaining).

©/IPR: Santosh Chaubey

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

HUMANITY HAS SURVIVED THROUGH THRESHOLDS OF HUMAN DEBASEMENT

What is the limit to one’s debasement?

What is the threshold of one’s deliberate insensitivity to hurt someone’s sensitivities?

No limit!

No threshold!

Humanity, with all its civilizations, extinct or extant, has been the aggregated reflection of individual viewpoints, morphed, modified or aligned – with changing times.

The viewpoints have been human. And there are the viewpoints that have been anti-human.

And civilizations are stories of struggles between these two types – pushed by their carriers – embodied in human beings.

Humanity has survived all along – through the thresholds of the debasement of this anti-human block that has manifested itself in varied ways since the dawn of the human civilizations – weathering direct and targeted assaults.

Surviving the fangs that know nothing but the crude blow of crushing everything to pieces.

Civilizations have seen, all along their existence, mass acts of barbarism, acts of ethnic cleansing, imperial wars, religious crusades, violent sectarian movements, terrorism and what not.

Humanity has suffered them all. And humanity will survive them all.

Though it will continue to bleed, as it has always bled!

Because human debasement has no threshold. It can mercilessly push a three year old child in an ocean to die or it can kill thousands of them in gas chambers or it can have scores of them shot in one go in the name of ‘race superiority’.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

MASALA FILMS: SOME RANDOM THOUGHTS WHILE WATCHING KARMA

(While watching Karma  – a Hindi blockbuster movie by Subhash Ghai, starring Dilip Kumar, Nutan, Anil Kapoor, Naseeruddin Shah, Jackie Shroff, Anupam Kher, Sridevi and Poonam Dhillon)

Some of the Hindi blockbuster movies made by some of the biggest names in the industry – the A-league directors – and starring some of the biggest actors – contradict the ‘fact’ that cinema is a serious communication tool – though indeed it is.

It is, in fact, the most serious communication tool for ‘soft power’ projections, exploited exceedingly well by the United States of America.

We may not know what is Scotland Yard or RAW but we certainly know what is FBI or what is CIA. Even Israel has done well on that front. People the world over know what is Mossad. We may not know ISRO or ESA but we certainly know what is NASA.

Anyway, ‘masala’ is a tried and tasted genre of filmmaking in India – a melodrama of action, comedy and romance. Here, with this genre, that is an unspoken norm in films across India, filmmakers aim for an entertainment product that can give them handsome return. In doing so, they try to stuff every ‘hit’ formula in products (films), irrespective of the elements of logic, to pull the cinema-goers.

A big production house, a famed director, the ivy-league actors, a good music and now a days, an efficient marketing – any of these elements or a combination of these elements can ensure handsome return for a ‘masala’ movie – even if the elements of logic are largely or completely ignored.

A holistic treatment for a ‘masala’ movie, something that we see in the cult Hindi hit Sholay, is not found in most of the films. And that is the case with this movie also.

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

AND IT HAPPENS BEFORE ANY BEGINNING..

My reflections on life – in quotes

“Hesitations and obstacles
play more in mind
than what they can do in reality
and
it happens before any beginning.
Begin and march ahead
honestly and persistently
and you will gradually see
the way ahead opening up.”

AND IT HAPPENS BEFORE ANY BEGINNING..

AND IT HAPPENS BEFORE ANY BEGINNING..

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

‘I WILL NOT GIVE UP, RATHER, I WILL ENGAGE IN NEW DISAGREEMENTS’ VS ‘I WILL NOT GIVE UP, I WILL NOT ENGAGE IN ALTERCATIONS’

During Narendra Modi’s one-day visit to his parliamentary constituency and my city, Varanasi, on December 25, on the day of Christmas, on Modi government’s ‘Good Governance Day’, the itinerary included events in Banaras Hindu University (BHU).

On December 24, Modi’s government had announced Bharat Ratna for Mahamana Pundit Madam Mohan Malaviya, the great freedom fighter and founder of BHU, and Atal Bihari Vajpayee, statesman, poet and former prime minister. December 25 is also the birth-anniversaries of Mahamana and Atalji.

During an event in BHU’s Swatantrata Bhawan, in presence of Modi and some other ministers of his government, Smriti Irani, the Minister of Human Resource Development of the Government of India, during her brief address, quoted these lines from Atalji’s poem ‘geet naya gata hun’ (गीत नया गाता हूँ – I sing a new song)..and if I am not wrong, someone should please tell Smriti Irani that Atalji’s lines were,

‘Haar nahi manunga, raar ‘nayee’ thanunga’ – (हार नहीं मानूंगा, रार ‘नयी’ ठानूंगा) – ‘I will not give up/I will not concede defeat, rather, I will engage in new disagreements’..

And not,

‘Haar nahi manunga, raar ‘nahi’ thanunga’ – (हार नहीं मानूंगा, रार ‘नहीं’ ठानूंगा) – ‘I will not give up/I will not concede defeat, I will not engage in altercations’..

Though I believed it was so, Smriti Irani quoting these lines with ‘nahin’ (will not engage in/negative) during the event pushed me to do a quick research again. And there, I found it was not just with Smriti Irani.

In fact, most of the pages in Google search returned with ‘nahin’ though on listening to Atalji’s rendition of the poem, it becomes clear that it is ‘nayee’ (new/affirmative/assertive) and not ‘nahin’ (will not engage in/negative).

Here is the YouTube link to the poem with Atalji speaking on it:
http://www.youtube.com/watch?v=J3wr-w_w_JE

©/IPR: Santosh Chaubey –https://santoshchaubey.wordpress.com/

MISFIT BARE BRICKS WALL, LADY, ASPIRING-RAPIST, AND ELEPHANT THE SAVIOUR..

In a palatial mansion, well fortified, with guards and otherwise, there is a wall, unplastered, of single row of bricks, looking ugly and totally out of place, like a blot on a serene landscape, like a patch on an Armani suit, waiting to be razed down.

On the inside of the wall, the villain, clad in a horse-riding sort of outfit, is vigorously trying to rape a woman. The woman is crying for help, in the mansion, guarded by a number of goondas in all shapes, sizes and colours.

Tension is building. Anger is simmering. When it reaches to the helping ears, away somewhere, riding on the waves of telepathy, it starts boiling. And the helping ears rush to help.

A big bang!! A loud noise is splashed across.

And the ugly, out of place bare bricks wall is suddenly down, receiving it’s freedom, away from this palatial mansion that is phony by the standards of the existence of the wall.

Now, the helping ears are in, right on the job, righteously and earnestly, riding on the waves of emotionally charged energy.

An elephant in teens is in on rampage in the mansion, beating and throwing the goondas here and there, chasing the ‘aspiring rapist’ owner of the mansion.

He is the saviour and he is here now. The tension is reaching its crescendo. Chairs are clutched more tightly and eyes are fixated more emotively.

Though the goons are giving him a tough fight, he is outmatching them, making whirlwind rounds of the hall of the mansion, it’s rooms, even running up the stairs.

As the good Vs evil fight progresses, more and more goondas are biting dust.

Now, the boiling point of anger is right here.

And the intensity of it has sent the goondas packing, broken and aching. Desperate and running, the ‘aspiring-rapist’ reaches to his gun somehow and is now taking aim.

There is pin drop silence in the ambience. The watchers have left grazing midway.

But..but, while taking aim, the daddy goonda, the ‘aspiring-rapist’ had not seen the elephant in teens reaching right on his neck, charging towards him bringing down the pillars of the mansion in the hall, already uprooted by the sheer force of the teen elephant’s anger and waiting to be pushed only to clear the way.

The saviour is upon him now, ready to snatch the gun. And lo n behold! The gun is snatched and thrown away by the saviour. The next moment, the daddy goonda is within full grip of our teen hero. In a stylishly choreographed move, he tosses the villain up and away.

Bang again! A glass wall is smashed down and the daddy goonda is on the floor of the next hall of the palatial mansion.

Now bruised and devoid of his supporting brigade, fear of life takes over him. He sees his death in the ferocious eyes of the saviour. He makes a speedy drift to run away, to find a way out, and there he goes, saving his life from the ongoing wrath of the saviour.

The atmosphere is emotionally supercharged now.

Finding the ground cleared, now the saviour, the elephant in teens, looks back for the lady and here she is, safe and unharmed.

It releases the tension of the grazers and they are back munching while watching the emotional reunion of the caller and the called.

Tears are in their natural free flow mode. Many of the viewers in the theatre are clapping, with tearful eyes. Some of them have left even their seats in the excitement of the emotionally supercharged ambience.

The chatter, relieved and excited at the same time, is praising the saviour for his heroism and its timeliness while graduating to the next scene.

The Classic Indian Masala Cinema
Jai Ho Jai Ho

— thoughts, forced to go expressive, while watching a random movie scene —

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

THE ONLY PERFECTION WAS..THE MASK..

THE POETIC EXPERIMENT

The thought randomly came to me while watching a movie (Jim Carrey’s ‘Yes Man’ here) though it had nothing to do with the movie, its plot or other elements.

My thoughts spoke to me that I randomly write down some words spoken by the characters and try to weave a poem around them. I loved the thought and randomly picked up these words during the 30 minutes I watched the movie.

The words were: covenant, molehill, weird, deserve, dicey, beautiful, promise, perfect, amazing, stroll

Another 30 minutes of my late night hours (or early morning hours for most of the folks) came up with these lines. While trying to write a poem around these words, I treated the words as neutral, independent entities free from the context of the movie. After finishing with these words, I felt good and decided I would make this ‘poetic experiment’ a regular practice.

This is the output of my first randomly thought ‘poetic experiment’:

THE ONLY PERFECTION WAS THE MASK..

The covenant done,
They looked through each other,
With a weird perception,
They thought they deserved..

In their beautiful world,
The premises remained dicey
It was amazing the way,
The duplicitous promises stayed..

The only perfection was..the mask,
To betray the promises
Yes, the stroll up the molehill,
Had the conscience killed yesterday..

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/

DRESS UP, WRITE YOUR AMPERSANDS

God was there when you felt the eternal hands
God was there when you suffered the mortal pangs
Dress up, be your muse, write your ampersands
Life is short, waiting still, for you in untrodden lands


!


DRESS UP, WRITE YOUR AMPERSANDS

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/