After a hugely successful conclave and an unprecedented expression of the Chai-wallah brotherhood, Chai-wallahs agreed to form a registered organisation to head the fight of the Chai-wallah social community. The process may take some time in completing the necessary legal formalities.

In the meantime, an apex body representing every geography and community of Chai-wallahs has been formed to push for immediate acceptance and implementation of the charter of demands prepared during the two-day conclave. The letter for the purpose has already been sent to the political parties.

Main demands of the charter are:

  1. Inclusion of Chai-wallahs as a separate social formation in the concerned official gazetteer of the Government of India
  2. Recognition of Chai-wallahs in official communication of the governments (states and the Union) and inclusion of Chai-wallahs in the linguistics annals
  3. Introduction of Chai-wallahs as a separate point of data collection in the Census of India records
  4. Recognition of Chai-wallahs as an economically weaker social group
  5. Formation of a governing authority to streamline the affairs of the Chai-wallahs community
  6. Empower the governing authority to issue a registration based identity card to the Chai-wallahs
  7. A separate policy for Chai-wallahs under the ambit of the policies to promote and protect interests of home-based small-scale business activities
  8. Regularisation of Chai stalls by registering the spaces they are operating at and ensuring that Chai-wallahs are not harassed by the extorting policemen
  9. Entitlement of financial aid to support the business of Chai-wallahs facing economic difficulties
  10. Subsidy for procuring Chai and sugar or provision of supply of subsidized Chai and sugar to the registered identity card holding Chai-wallahs under the Public Distribution System
  11. Healthcare insurance for the registered Chai-wallahs
  12. Separate quota for the children of registered Chai-wallahs in the government run schools

As already mentioned during the Conclave, the charter promises to support the votes to the political parties on the ‘first come’ basis.

Now, the ball is in court of the political parties and the BJP is running ahead of others by having the ‘first mover’ advantage with the ‘Chai Pe Charcha’ campaign.

©/IPR: Santosh Chaubey –


Buoyed by the surge in discussion around Chai stalls and the ‘eyeball’ and ‘electoral’ importance of Chai-time after Narendra Modi’s ‘Chai Pe Charcha’ campaign and it pushing the herd mentality forcing others to come with their own versions, the Chai-wallahs organised a meeting in the National Capital Delhi having representatives from every language, every culture and every geography of India, to deliberate on their new-found celebrity status and to devise ways to discuss and squeeze out the maximum possible political mileage from the Narendra Modi development and its offshoots so as to ensure the maximum social dividend for their community.

Also, the emphasis was led on swift working on the minutes of the Chai-wallahs conclave to deliver a charter of demands as soon as possible so as to get the political community agreed to the demands before the code of conduct of the Lok Sabha polls are enforced.

It was decided in the meeting the Chai-wallahs across the country, irrespective of their social and community affiliations, would project them as a unified social segment with a separate social identity.

The conclave was hugely successful. The organizers said the corpus collected by ‘voluntary’ fund donations has exceeded expectations and is enough to fund the organisation’s activities for the whole year.

A sea of people was pouring into the Ramlila Ground, the iconic protest ground of Delhi. The ground that can accommodate tens of thousands of people looked incapable of handling the spirit of the recently-realised Chai-wallah brotherhood.

One of the principal organisers of the event said the ‘charter of demands’ was ready and soon it was to be sent to the political parties to force them to pledge on the demands. The huge community of the now socially-conscious Chai-wallahs, a considerably large votebank, having pan-India presence, would support any political outfit on the ‘first come’ basis.

They also say that as of now the BJP and Narendra Modi have the ‘first mover’ advantage but since it is the first consolidated effort of a unified Chai-wallah community to emerge as an important sociopolitical group, it is their duty to give everyone a fair and equal chance.

©/IPR: Santosh Chaubey –


Chai means many things in many languages, in many cultures. For us Indians, it is an inseparable part of our daily lives, sipping it as and when we feel, sipping it while thinking, sipping it while talking, sipping it while walking. Most of us cannot imagine our life without it.

And like many other important parts our daily life, we had taken Chai for granted as well. We realised we could not live without it yet we didn’t give it its due.

Until Narendra Modi’s Chai idea happened, now being implemented as ‘Chai Pe Charcha’, a full-scale electoral campaign every week intended to connect almost 20 million people same day same time using a mix of advanced and traditional communication technologies.

A mighty communication idea the time of which seems to have arrived, especially after the good response to Modi’s Chai-time-themed campaign!

And it has forced others to take notice; irrespective of which class they come from – the tea-proponents or the Chai-wallahs.

So, after discussing, dismissing and disparaging, even the grand old party of India had to admit the impact of the storm that is brewing in the mighty cup of Chai, and the time spent over it, some of which Narendra Modi is seriously trying to corner in his favour. According to the sources, the party strategists are burning the midnight oil to counter the move.

Some strategists even suggested hitting the support backend of the Chai-making process to prevent the further mobilization of the Chai-time in favour of Narendra Modi and thus the currency of a significant amount of votes in the poll-season.

It seems, inspired by this deep thinking, a youth Congress team in Bhopal came with the uniquely unique idea of establishing milk stalls distributing RaGa Milk in the name of Rahul Gandhi. Another noticeable effort on this line is Lalu Prasad Yadav’s Lalu Chai stalls in Bihar that offers free biscuits as well. Lalu’s Rashtriya Janta Dal is an electoral ally of the Congress party in the upcoming Lok Sabha polls.

Whatever be the outcome of this Chai-time strategy on electoral lines, it can ensure at least one probability with certainty – in case of a disappointing electoral fortune, it can be a good enough part-time business opportunity.

©/IPR: Santosh Chaubey –


A tea-stall in his teens! A tea-boy! A tea-seller!

Narendra Modi has always been claiming so. His party has being saying so. It happens to be the baseline of his profiling anywhere and everywhere – the tea-seller who became a chief minister – the tea-seller who became the prime-ministerial nominee of the Opposition alliance in the world’s largest democracy.

Narendra Modi has enjoyed a numero uno sort of position on the political ramifications of the tea-selling proposition. No other politician had challenged his position in the past as none of them could see any point of electoral mileage in that.

Tea-selling was never an issue before. It was never an electoral issue.

But, it is a hot-issue now. It is a hotly debated electoral issue now.

Yes, selling tea was never so hot.

The temperature has got so steamed up that politicians are engaging in active debate over it with some claiming to be the cohorts of the profession.

Mr. Modi has come up with a massive political branding exercise ‘Chai Pe Charcha with NaMo’ (Discussion on Tea) themed on the ubiquitous tea-time in every Indian’s lifestyle.

Interestingly, this ‘tea themed political discourse’ has its origin in a political remark of the Congress politician Mani Shankar Aiyar who, in a Congress meet in Delhi last month, had taken a jibe at Mr. Modi enumerating on later’s prime-ministerial aspirations and his tea-selling past. (“There is no way he (Modi) can be Prime Minister in the 21st century… but if he wants to come and distribute tea here we can make some room for him.”)

Politically silly statement it was. But it gave Mr. Modi and the BJP an idea to encash on the public-sentiments by exploiting the elements of the ‘Aam Aadmi’ (common man) politics. Tea time is anywhere and everywhere in Indian lives and Mr. Aiyar’s statement gave the BJP idea its peg to theme an elaborate political branding campaign around tea-time in public places.

Now, it’s an undisputed fact that Narendra Modi is the most efficient political campaigner and political brand manager in the Indian polity today. This ‘Chai Pe Charcha’, reaching around 200 million people (BJP’s assessment) in 300 cities same day, same time, every week, until the Lok Sabha polls are held, looks set to become a brilliant electoral campaign.

That is significant for extracting the political mileage during an election time when the ‘Aam Aadmi’ sentiment is running high with the stunning debut of the Aam Aadmi Party in the Indian politics that fought on the poll-planks of corruption and political ascendancy of the common man.

And with that, Mr. Modi has got the first contender to his numero-uno position on his tea-selling roots. The once formidable politician of Bihar who ruled a state and played a kingmaker in the national politics is now claiming that he is the original tea-seller of the Indian politics.

Politically interesting days ahead folks!

©/IPR: Santosh Chaubey –