The intensifying electoral fever is giving us interesting (amusing, funny) throwaways and the pitch is getting louder with every passing day of political fiefdom on its ugly display. It is in perfect harmony with the benchmark of the electoral phase of Indian politics – a hallmark of an insensitive class of politicians.

The electoral pitch has become entertaining enough for those who watch the proceedings of the biggest festival (spectacle) of a democracy – elections – to ‘recruit’ the representatives to work for the common man and so for the country.

And the churning from this display has started throwing away its regular, expected throwaways – the spillage from communication practices being exploited – the leftover from the ideological dump being explored.

Let’s take a look at some of these routine throwaways:

  • The process to render the norms – to speak-up in public following the practices of maintaining even the bare minimum of the probity values – completely irrelevant is well on the way to achieve its pinnacle. Expect it well on the highway of ‘no holds barred’ communication spillage by January 2014.
  • Facts are fast becoming fastidious, the way it happens. The electoral pitch of Indian politics confines facts to the extremes of ‘what is being said from the dais’ only.
  • Such ‘facts’ are producing their effects for the ‘stakeholders’ as desired – the spillover is making the concerned watchers even more studious as these self-made facts are.
  • As has been the cases, as expected, egregious interpretations of such ‘facts’ are already ruling the roost. In the electoral phase of Indian politics, whatever said from the dais is meant to be what the opponents seek to interpret as and exploit further, and so in turn, mutually helping the ‘speaker’ and the ‘interpreter’.

And! The result?

We, by now, have an established channel to have us the regular dose of funny, bluffy and interesting throwaways in the latest event of the Indian electoral process.

One can debate if it is to be termed auspicious or ominous, but for sure, the coming days are going to be full packed houses stuffed with ‘overstuffed’ shots of such facts spoken and their spillovers interpreted, giving us, thus, more than enough moments of sitcoms.

And these elections have one additional, super-special effect to affect the overall process of communication spillage, making things even more watchable, even more readable – the Narendra Modi Vs Rahul Gandhi duel – scaling new highs with every rally held.

So! Be hooked!

©/IPR: Santosh Chaubey –


Corruption folks, the omnipresent political corruption of India – and the natural siblings are nepotism, dynasty politics, money and muscle power and a weak moral base!

Given the monstrous political corruption in India, handling corruption cases on platforms of media trials and public scrutiny in order to repair (efforts may or may not yield result) the image to go back again to the voters needs a crisis management skill at the level of communication management.

With a rich growth of communication platforms, it’s an atmosphere of information explosion in India and the phenomenon is leading to information chaos. It is becoming difficult for the political class to suppress or manipulate information.

Masses are getting multiple angles on any information from the easily available sources at their disposal. This is affecting and denting the outreach of the politicians.

Already in a credibility crisis, the information access is not allowing them to reach out to the audiences (and so the voters) to convince them that why some of them are better choices than the rest of the lot.

It is pushing them to hire the professionals to manage (or we can comfortably say to manipulate, in many cases) the channels of information in order to maximize the outreach.

With increasing dominance of money and muscle power in Indian politics, the grassroots political workers are fast becoming passé. The replacement players do not ‘waste’ their time in the field to develop their base that takes many years. Instead, they prefer political blitzkrieg through communication outreach programmes to make inroads to the inner circle of the power corridors.

The same can be said about the dynasty politics. The princelings, they inherit it. Be it at the Union level or in the states, major ruling figures are products of the dynasty politics.

So the ‘push-up’ branding is already there. All they need is an image-building exercise in the public perception that makes them a known figure. Most of the princelings are availing the top-notch professional services.

And the biggest spectacle, the dance of democracy – the many elections including the parliamentary ones, are increasingly being fought more and more on the organized communication campaign lines. Proactive politicians with national ambitions are realizing the need to reach out to the larger audiences using highly sophisticated tech-managed professional communication platforms as devised by the consultants.

And with each of the factors mentioned here witnessing an upward trend, the communication management professionals are going to have an increased pie of the greener pastures of Indian politics.

©/IPR: Santosh Chaubey –