1. The Congress spokespersons are to follow the same line on the first family of the party, the Gandhis (including Robert Vadra) the way it has been. Its sanctity is not to be touched. But, in the changed circumstances, it is expected from the spokespersons that they follow the line but don’t look like following it. They have to be the masters of the communication on these lines. It is expected from them that they perform by giving their 100%. Party strategists will keep a sharp eye on even a single failure.

2. Any reference to the first family, the Gandhis, has to be mixed with terms like party democracy on the work to bounce back, a better mix of old and young guards, legacy of Gandhi family for the Congress party and the collective responsibility under the leadership of Sonia Gandhi.

3. Congress is a democratic party and organizational polls are going to be held for party positions as per its ‘democratic norms’. Polls will be held for every party position based on party’s constitution. It goes with the fact that positions like vice-president do not come in the poll ambit as defined by the party’s constitution. Also, before holding polls, Congress believes in developing consensus and the current president Sonia Gandhi is a world figure and one of the tallest mass leaders in India whose acceptability goes beyond the party.

4. Congress is at forefront of the secular politics in the country and the reports that party is changing its track to pro-Hindutva politics is baseless. Yes, for party restructuring and functional changes, party is going to focus more on changing demographic patterns of the country and its communication machinery will be tuned accordingly. And there is no need for Congress to prove its credentials for it could not have led the nation to its independence without the support of all the sections of the country including the Hindus.

5. It was not the anger against the Congress led United Progressive Alliance government that led to BJP’s victory and Congress’ historic loss but it was because of the communal politics pushed by Narendra Modi’s polarizing personality. The increasing voices from RSS and its affiliate organizations on making India a Hindu nation or radical agenda like religion conversions only affirm it.

6. Congress has fought for nation’s independence and doesn’t need lessons from others on what is in national interest and what is not. And no issue is sacrosanct. The issue is to be hit hard whenever there is even the slightest leeway, even if it concerns issues like Pak’s anti-terror boat that was exploded off the Gujarat coast by people manning it.

7. Every mention of BJP in every press conference or media address is to go with U-turn government, U-turn prime minister and U-turn ministers.

8. Whatever the BJP government is trying to do has already been done by the Congress party and its governments. The narrow vision of BJP, mentored by RSS, is not capable of pushing a secular agenda of development and they, after efforts to hijack the legacies of Congress stalwarts like Mahatma Gandhi, Jawaharlal Nehru and Sardar Vallabhbhai Patel, are trying to hijack of developing India.

9. The underpinning theme of this point is, every Congress spokesperson has to push the theme ‘secular development Vs communal development’ and pin it to a ‘Gandhi Vs Godse’ sort of discourse so vehemently so as to make it doing rounds in popular political discourses.

10. And the spokespersons need to be adept enough to realize and improvise where to push for ‘secular Vs communal’ line and where to sound ‘like’ (never in clear terms) ‘pro-Hindutva’ or at-least not ‘anti-Hindutva’.

But the list is not exhaustive and the party strategists are open to incorporate further ‘relevant’ suggestions.

©/IPR: Santosh Chaubey –



Modi says hang me if found guilty in Gujarat riots. P Chidambaram says Modi is a compulsive lawyer and an encounter CM.

Narendra Modi and Rahul Gandhi, both are ‘comparatively’ readily and easily available for one-on-one interviews these days. We should expect to see good enough count before the polls are over, something that could clear the backlog.

On the poll theatrics and campaigning atmospherics, it is an all out verbal war between Narendra Modi and the Gandhi family taking the Congress Vs BJP bitterness to a higher acerbic level.

Meanwhile, the other mouths continue to dangle and dazzle, from nowhere to everywhere, from saying something that counts for nothing to saying something everything bad in the manual of the model code of conduct (MCC).

And with the 5th phase of the of General Elections to elect the Lok Sabha, the lower House of the Indian Parliament, over, the scramble is now to become even more visible and audible to the voters, as the remaining four phases account for more than half of the 543 Lok Sabha members to be elected through these elections. With the 5th phase over, the fate of 232 Lok Sabha constituencies are sealed in the electronic voting machines.

Then, there are the opinion polls, to add to the ambience, to make it even more colourful and vibrant.

And the way the recent opinion polls (in fact almost every subsequent one) have added to the earlier projected tallies of the BJP led NDA sending the opposition coalition alliance to even greener territories and one major opinion poll has given the alliance a clear majority just before the 5th phase of the polls, is highly catalytic to precipitate the desperation in Congress and other political outfits to a more active level of expression.

The lubrication due to this catalytic effect is bound to generate even more heat that, in turn, will decorate the words being used in the verbal war even more lavishly.

And to outdo the competition, the BJP and the other NDA parties will do all, with an even more energised outlook thanks to the ‘clear majority’ projection potion.

After all, this has been one of the major traits of Indian democracy, especially in the last two decades, gaining new insights and scaling new heights with every election held.

©/IPR: Santosh Chaubey –