Or the real tea-seller?
Narendra Modi or Lalu Prasad Yadav?
‘I am the real one.’ – Lalu Yadav has made this startling claim in response to Narendra Modi’s efforts to draw electoral mileage from his tea-selling past.
Before this, we did not know that we had any other political dignitary that Mr. Modi from the tea-selling background.
But, Mr. Yadav’s words imply that Mr. Modi’s claims are not to be taken seriously.
Lalu Yadav has contended that Narendra Modi’s claims of being a tea-seller in his childhood days are not creditworthy. Mr. Yadav says he is the original (real) tea-seller of the Indian politics.
Lalu Yadav, who has been notoriously famous for his funny remarks and bantered speeches, said he never found it necessary to tell people about his tea-selling childhood days.
Modesty it may be, but, we cannot say this was a compassionate decision. Whatever be the truth behind Mr. Modi’s tea-boy time, he has eternally been on it, claiming and promoting his tea-selling past. He has been a durable brand ambassador for the tea-sellers across the country.
Lalu Yadav’s tea-selling background could have been a bonus on that. The additional branding mileage that they would have got with Lalu’s endorsement could well have expedited their arrival on the political scene much before. Tea-sellers should sue Lalu Yadav for this unnecessary delay.
Okay, that is for the loss of the tea-vendors and they need to think about that. But Lalu, too, has harmed his political prospects by proclaiming his tea-selling background so late. Suppose, if he plans to counter Modi’s ‘Chai Pe Charcha’ by launching a parallel discussion-on-tea sort of exercise, he would not be able to gain support from the tea-vendors.
And given the prospect of significant political returns by this branding exercise (reaching around 200 million people in 300 cities same day, same time, every week, until the Lok Sabha polls are held), Mr. Yadav’s reaction is natural.
But, how can this be Mr. Modi’s fault if Lalu Yadav could not see the opportunity to gain electoral mileage from the mighty cup of tea, part of almost every Indian’s daily routine, at home, in office, at the roadside tea-stall? If Lalu acted late then why is he blaming Mr. Modi now?
Also, Mr. Yadav needs to blame Mr. Mani Shankar Aiyar before blaming Mr. Modi, the senior Congress politician whose ill-timed jibe at Narendra Modi’s tea-selling past gave Mr. Modi an idea to exploit the public sentiments by connecting to the people during their tea-time at tea-vending spots, dotted across the country, to sell his ‘for the common man’ dreams in the typical common-man-way.
Mr. Aiyar, a member of Lalu Yadav’s political ally Congress, should have discussed first it with Mr. Yadav, before targeting Mr. Modi. Based on his vast political experience and his magnanimous silence on his tea-selling background, Mr. Yadav could have advised Mr. Aiyar well.
But that is a lost opportunity now. Like with several other precedents, this time too, Ahmedabad has scored over Patna.
In the age of hyped up political branding exercises, Mr. Modi has moved first and has accelerated fast.
Whether he was a tea-boy or not doesn’t matter now. Who’s the real one, Mr. Modi or Mr. Yadav, is a futile question in the prevailing political circumstances with Mr. Modi clearly jetting ahead with his first-mover advantage.
Mr. Yadav, better luck next time.
©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/