MODI’S ELEVATION, ADVANI’S GRATIFICATION AND SOME GOOD PUBLICITY REALIZATION

No publicity is good or bad. Every publicity event now delivers some good because it enhances the imagery in public perception by repeating on the recall value. Value system is changing. Most values have changed. They are not values anymore. Putting things this way may still be half true in the social milieu of India but it is absolutely true for the politicians and the public perception about them in the prevailing political circumstances of India.

So, irrespective of the endless discussions on the implications of the L K Advani resignation episode, the final outcome comes to the one foyer only, that it gave Bhartiya Janta Party and L K Advani some heavy dose of (and required) media exposure that, until now, for the BJP, mostly Narendra Modi or Narendra Modi related developments were getting.

This heavy media exposure that began two-three days before the BJP National Executive in Goa (June 7-9) and built on the speculation that Advani was opposed to Narendra Modi’s elevation as the chairman of the BJP central election committee for the next parliamentary, scaled new highs as the events at the meet unfolded with Adavani postponing joining the meet, finally saying he could not make it due to ill health, reached to deafening loudness with Advani resigning on Monday and culminated yesterday, when Advani withdrew his resignation, all much like a scripted story.

All this kept the news carriers glued to the developments as and when they were happening. And as every news carrier was on it, so was the news-watching and reading audience universe that forms a sizeable chunk of this country’s population. Print and electronic media, together, now covers almost whole of the country and news developments travel in real time on the back of advanced information and communication technologies.

So, it was BJP, L K Advani and Narendra Modi all over. Though Narendra Modi prevailed in cornering the maximum exposure till Advani resigned, the carriers did justice in the aftermath of Advani’s resignation giving equal footage to Advani and BJP. The beleaguered NDA too, got good enough attention here.

In a country where the politics and the politicians have been unanimously branded corrupt, someone taking a stand for personal gains at the cost of larger group interests (can be applied with Advani and Modi both), doesn’t create a brand crisis, be it for brand BJP or brand Advani or brand Modi. The public understands that politicians see their self-interest first and do no compromises on that.

Isn’t it?

©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/