The intensifying electoral fever is giving us interesting (amusing, funny) throwaways and the pitch is getting louder with every passing day of political fiefdom on its ugly display. It is in perfect harmony with the benchmark of the electoral phase of Indian politics – a hallmark of an insensitive class of politicians.

The electoral pitch has become entertaining enough for those who watch the proceedings of the biggest festival (spectacle) of a democracy – elections – to ‘recruit’ the representatives to work for the common man and so for the country.

And the churning from this display has started throwing away its regular, expected throwaways – the spillage from communication practices being exploited – the leftover from the ideological dump being explored.

Let’s take a look at some of these routine throwaways:

  • The process to render the norms – to speak-up in public following the practices of maintaining even the bare minimum of the probity values – completely irrelevant is well on the way to achieve its pinnacle. Expect it well on the highway of ‘no holds barred’ communication spillage by January 2014.
  • Facts are fast becoming fastidious, the way it happens. The electoral pitch of Indian politics confines facts to the extremes of ‘what is being said from the dais’ only.
  • Such ‘facts’ are producing their effects for the ‘stakeholders’ as desired – the spillover is making the concerned watchers even more studious as these self-made facts are.
  • As has been the cases, as expected, egregious interpretations of such ‘facts’ are already ruling the roost. In the electoral phase of Indian politics, whatever said from the dais is meant to be what the opponents seek to interpret as and exploit further, and so in turn, mutually helping the ‘speaker’ and the ‘interpreter’.

And! The result?

We, by now, have an established channel to have us the regular dose of funny, bluffy and interesting throwaways in the latest event of the Indian electoral process.

One can debate if it is to be termed auspicious or ominous, but for sure, the coming days are going to be full packed houses stuffed with ‘overstuffed’ shots of such facts spoken and their spillovers interpreted, giving us, thus, more than enough moments of sitcoms.

And these elections have one additional, super-special effect to affect the overall process of communication spillage, making things even more watchable, even more readable – the Narendra Modi Vs Rahul Gandhi duel – scaling new highs with every rally held.

So! Be hooked!

©/IPR: Santosh Chaubey –



War of words – allegations and counter-allegations, politics over even apolitical themes, claims and counter-claims – the free-floating, unrestricted flow of verbal juggernaut is frying up the atmosphere, is ratcheting up the theatrics.

In the series, on a day like this, in the run up to the polls, they both started speaking almost at the same time, but soon, it was Narendra Modi all over, on almost channels of the airwaves, and so in millions of the homes across the country, and so on the countless channels of the social media platforms – the story of two speeches – delivered same day, almost same time – one in Delhi, the other in Patna – on October 27.

For sometime now, Narendra Modi has been the hottest, the most covered, the most talked about, and the most written about one. Rahul Gandhi did receive attention whenever he spoke on public platforms, but he could never match the scale Modi would achieve, rally after rally.

And when it came to the parallels on a day of parallel presence, we found how skewed it had become.

Even if we do no go into the reasons, if we do not dissect the ‘what, why and how’ of Narendra Modi Vs Rahul Gandhi on campaigning parameters and communication management practices, we can see easily certain trends well evolved (and clearly visible) by now – of crowds in rallies and of media presence multiplying the presence of the crowds elsewhere – trends that would be giving nightmares to the Congress party strategists – trends that can also harm the Modi-party by injecting a sense of complacency much before it is the time to up the throttle for that final ‘finality’.

Though, in recent times, Rahul, too, has upped his pitch, putting his aggression more on display with each passing rally, he simply fails to match the Narendra Modi blitzkrieg.

Modi’s rallies are witnessing full houses with crowd spilling over in each rally while Rahul’s rallies fail to produce sense of massive (even sizeable) gatherings even if the camera tries to show us so.

What could be the better testimony to it than October 27? In spite of the serial blasts, Narendra Modi’s rally in Patna saw hundreds of thousands coming to listen to him while Rahul had to wait before he began to speak as there were not enough of people.

When it comes to media, it’s Narendra Modi is all over. Rahul does get wide coverage and attention but, on a day, when both were speaking together, it was only Narendra Modi – almost all the TV channels were showing Modi live while Rahul was not even in the side window.

And that tells us the base approach by the media outfits in this Narendra Modi Vs Rahul Gandhi duel. Modi has become the prized catch for them in race to earn more eyeballs while Rahul is the routine editorial stuff. For them, Modi is the ultimate ‘eyeball stuff’ of the moment.

Modi’s media appeal can also be gauged from the fact that, though the serial blasts in Patna killed 5 and live bombs were recovered from the venue of Modi’s rally, Gandhi Maidan in Patna, the main news discourse of the day was Modi, the major elements discussed on the day were ‘what Modi said’. Rahul’s speech did not get much attention apart from the routine editorial planning elements.

The Congress party strategists should be worried. (Yes, but, the Bhartiya Janta Party thinkers should not get complacent.)

Narendra Modi Vs Rahul Gandhi – it is going to be even more interesting to watch as the Lok Sabha polls near, as the resultant chaos spreads even more.

©/IPR: Santosh Chaubey –