GENERAL ELECTIONS 2014
Modi’s road-show in Varanasi, from the helipad of Banaras Hindu University to the city office of the BJP, and the huge crowd moving with it is a classic case of how the decisions taken in frustration and panic boomerang – in this case the initial denial of the permission to the rallies of Narendra Modi in Varanasi and the subsequent flip-flop by the Varanasi district administration resulting in the delayed permission over Modi’s rallies that boomeranged and hit back massively.
And the way the BJP has exploited the developments, it shows undoubtedly a sound presence of mind and an equally sound campaign management by the BJP core team.
It is praiseworthy if seen from a neutral analytical perspective.
If seen from the campaign management angle, the refusal of the ‘delayed’ permission for Modi’s Beniabagh rally and Ganga Aarti by the BJP was a masterstroke, a deft move that resulted in an almost 5 Kms long road-show with people on both sides of the road that just ended after spending quite a long time (over 3 hours) on Varanasi roads.
And there was much more crowd on the roads and in the streets than it was visible on the TV screens.
The flip-flop by the district administration and also by the Election Commission gave the BJP an opportunity to create a media spectacle of playing the victim card that sidelined any possibility of the steps that the administration could have taken in the name of maintaining law and order situation asking Narendra Modi to avoid the road-show.
Managing the crowd at Narendra Modi’s rally was much easier than managing the people’s outpour throughout the stretch of Modi’s trip to the BJP office.
The fact that Modi’s caravan crisscrossed the city through its most crowded areas like Sonarpura, Shivala, Godowlia and Luxa, and that too, during the rush evening hours, when traffic moves inch by inch, only exacerbated the misery of the city administration as it could not say no to Modi after the fiasco yesterday.
Any more ‘no’ could have resulted in more protests by the BJP compounding the gains from the wave of sympathy (obviously due to the ‘victim card’ that the BJP earned yesterday) when the polls were just three days away.
And this trip, from the BHU helipad to the central election office of the BJP in Varanasi, that was technically not a road-show, indeed became a massive show of strength with people thronging the Modi cavalcade throughout the entire stretch.
Narendra Modi and the BJP score handsomely here.
©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/