NARENDRA MODI VS RAHUL GANDHI
War of words – allegations and counter-allegations, politics over even apolitical themes, claims and counter-claims – the free-floating, unrestricted flow of verbal juggernaut is frying up the atmosphere, is ratcheting up the theatrics.
In the series, on a day like this, in the run up to the polls, they both started speaking almost at the same time, but soon, it was Narendra Modi all over, on almost channels of the airwaves, and so in millions of the homes across the country, and so on the countless channels of the social media platforms – the story of two speeches – delivered same day, almost same time – one in Delhi, the other in Patna – on October 27.
For sometime now, Narendra Modi has been the hottest, the most covered, the most talked about, and the most written about one. Rahul Gandhi did receive attention whenever he spoke on public platforms, but he could never match the scale Modi would achieve, rally after rally.
And when it came to the parallels on a day of parallel presence, we found how skewed it had become.
Even if we do no go into the reasons, if we do not dissect the ‘what, why and how’ of Narendra Modi Vs Rahul Gandhi on campaigning parameters and communication management practices, we can see easily certain trends well evolved (and clearly visible) by now – of crowds in rallies and of media presence multiplying the presence of the crowds elsewhere – trends that would be giving nightmares to the Congress party strategists – trends that can also harm the Modi-party by injecting a sense of complacency much before it is the time to up the throttle for that final ‘finality’.
Though, in recent times, Rahul, too, has upped his pitch, putting his aggression more on display with each passing rally, he simply fails to match the Narendra Modi blitzkrieg.
Modi’s rallies are witnessing full houses with crowd spilling over in each rally while Rahul’s rallies fail to produce sense of massive (even sizeable) gatherings even if the camera tries to show us so.
What could be the better testimony to it than October 27? In spite of the serial blasts, Narendra Modi’s rally in Patna saw hundreds of thousands coming to listen to him while Rahul had to wait before he began to speak as there were not enough of people.
When it comes to media, it’s Narendra Modi is all over. Rahul does get wide coverage and attention but, on a day, when both were speaking together, it was only Narendra Modi – almost all the TV channels were showing Modi live while Rahul was not even in the side window.
And that tells us the base approach by the media outfits in this Narendra Modi Vs Rahul Gandhi duel. Modi has become the prized catch for them in race to earn more eyeballs while Rahul is the routine editorial stuff. For them, Modi is the ultimate ‘eyeball stuff’ of the moment.
Modi’s media appeal can also be gauged from the fact that, though the serial blasts in Patna killed 5 and live bombs were recovered from the venue of Modi’s rally, Gandhi Maidan in Patna, the main news discourse of the day was Modi, the major elements discussed on the day were ‘what Modi said’. Rahul’s speech did not get much attention apart from the routine editorial planning elements.
The Congress party strategists should be worried. (Yes, but, the Bhartiya Janta Party thinkers should not get complacent.)
Narendra Modi Vs Rahul Gandhi – it is going to be even more interesting to watch as the Lok Sabha polls near, as the resultant chaos spreads even more.
©/IPR: Santosh Chaubey – https://santoshchaubey.wordpress.com/